Social media web sites are creating new sales and acquisition opportunities for merchants of all kinds, including domainers. It has permanently altered customer communications in a profound way. Blogs are the obvious example, but there are now so many more compelling social media outlets that you can leverage.
So now that we’ve stated the obvious 🙂 , how do you sort the wheat from the chaff and use your time effectively? Start somewhere and experiment is always a good first step! Here’s something we’ve done at NameMedia that I recommend you try:
We created a Twitter page to promote AfternicDLS Expanded Promotion listings. Twitter is a popular “micro-blogging” tool that has grown rapidly in the past year. It’s pretty easy to use, so your setup time will be quite brief.
Twitter provides a blog-like interface, but limits the length of your posts (called a “tweet”) to 140 characters. Then they make it really easy to connect with other members (called “following”). You can post from your computer, IM, and by text messaging.
The end result is a customized feed of tweets from all the members that you follow. What I see when I log in to Twitter is different from what you will see.
Your opportunity as a domain name seller is to post compelling domains for sale, domains you’d like to buy, links, or other information. The conciseness of each tweet keeps your message focused, and it allows members to quickly scan and pick out items of interest. If you post compelling tweets, other members will add you to their Twitter page. A search engine helps you find other members (try searching for “domains”). Anybody that you choose to follow is notified. You can also message other members.
This is effective direct marketing, because you are engaged with others at a personal level. And anything that easily connects a mass of buyers and sellers is an efficient marketplace, and one you want to evaluate.
I hope to connect with you on Twitter soon!