Syndicated from Search Engine Land
When naming products, it’s always prudent to investigate potential online marketing challenges and pitfalls before launch. Failure to do so may preemptively damage your marketing team’s ability to cast an appropriate branding net.
Traditionally due diligence surrounding the naming process involved trademark search, category and creative considerations. Now that’s no longer enough. Crucial naming decisions must also include rigorous SEO, social, reputation and paid search analysis. Here’s a checklist of factors to take into consideration to assure your product name is search-friendly from the outset.
SEO matters: What words do customers use?
Mining fairly absolute demographic research, regarding how customers ask for things via search, is a timeless foundation. For more than a decade advertisers have had excellent perspective regarding users’ search vocabulary. That said it’s astounding how many well-meaning folks waltz into our office with new product names without nary a regard for easily available data!
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BuyDomains Offers Industry Leading Domain Names Biking.com, Cycling.com and MountainBiking.com for sale
WALTHAM, MASS—September 29, 2009
BuyDomains.com today announced the availability of premium domain names Biking.com, Cycling.com and MountainBiking.com.
These category defining and key word rich domain names represent a unique opportunity for an online bicycle retailer to capture the leading online destinations in the $6 billion global cycling industry.*
Ownership of an industry leading domain is also cost-effective way to increase qualified online visitors while avoiding the expense of recurring pay per click online marketing costs.
A review of keyword searches on Google, Yahoo! And Bing renders nearly 1 billion total search results.
Biking.com, Cycling.com and MountainBiking.com may be acquired together as a package, or individually.
Comparable 2009 domains sales include Toys.com at $5.1 million, Candy.com at $3 million and Fly.com at $1.7 million.**
Interested parties should visit or call BuyDomains.com
- 1-866-820-2796 (toll free in the United States)
- +1 339-222-5131 (worldwide)
*US $6B market estimate, www.nbda.com
** Domain sales price data from www.DNJournal.com
Download Listing Sheet Here:
Morgan Stanley , a global financial services firm submitted a complaint to the National Arbitration Forum requesting the domain name bankmorganstanley.com to be transferred to them.
The Internet Association Japan and other Internet-related organizations said Monday they have set up a joint body to manage the use of the kanji character for Japan as its Internet domain name.
Ukash, the fast growing global e-commerce payment solution, and leading creative digital agency Untitled London have joined forces to build a mobile site that allows consumers to access Ukash services from anywhere in the UK with the ease and simplicity of their mobile phones.
AfternicDLS domain sales for the week of September 14, 2009 through September 20, 2009.
Total Domain Sales: $606,214
— Domain Sales (.com): $499,142
— Domain Sales (alternate TLDs): $107,072
Looking to see your names on this list? Click here to join AfternicDLS today >>
September 13 through September 20 .com domain sales.
- September 13 through September 20 alternate TLD domain sales.
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The DotGreen Registry Corporation, a California Non- Profit Public Benefit Corporation, has selected Neustar, Inc. to provide the registry and DNS services required to support the .green global Top-Level Domain (TLD).
Rick Latona Auctions announced today that there are still premium slots available for their live and extended auctions coming up next month in New York.
Question: Looks like I can only put my sites up for sale…not for auction…why?
Answer: Sellers can list their names in an auction by setting a reserve price. Once a buyer meets your set reserve price by submitting a bid, it will force your name in an auction. In addition, if you receive a bid you are willing to take, you can set your reserve below the active bid amount to force it into an auction. Our auctions last for 7 days, where buyers can set proxy bids or submit one time bids. Afternic.com will also assist in promotion of your name in auction by displaying it on the homepage during the 7 day auction, as well as making it more visible in search results. By request we will send alerts and make an RSS feed available for active auctions. We have seen that this increases visibility to your name being in an auction helping increase bid activity on your domain name.