Think Search Before You Name Your Next Product

Syndicated from Search Engine Land

When naming products, it’s always prudent to investigate potential online marketing challenges and pitfalls before launch. Failure to do so may preemptively damage your marketing team’s ability to cast an appropriate branding net.

Traditionally due diligence surrounding the naming process involved trademark search, category and creative considerations. Now that’s no longer enough. Crucial naming decisions must also include rigorous SEO, social, reputation and paid search analysis. Here’s a checklist of factors to take into consideration to assure your product name is search-friendly from the outset.

SEO matters: What words do customers use?

Mining fairly absolute demographic research, regarding how customers ask for things via search, is a timeless foundation. For more than a decade advertisers have had excellent perspective regarding users’ search vocabulary. That said it’s astounding how many well-meaning folks waltz into our office with new product names without nary a regard for easily available data!

Read More >>

Biking.com, Cycling.com and MountainBiking.com for sale

BuyDomains Offers Industry Leading Domain Names Biking.com, Cycling.com and MountainBiking.com for sale

WALTHAM, MASS—September 29, 2009

BuyDomains.com today announced the availability of premium domain names Biking.com, Cycling.com and MountainBiking.com.

These category defining and key word rich domain names represent a unique opportunity for an online bicycle retailer to capture the leading online destinations in the $6 billion global cycling industry.*

Ownership of an industry leading domain is also cost-effective way to increase qualified online visitors while avoiding the expense of recurring pay per click online marketing costs.

A review of keyword searches on Google, Yahoo! And Bing renders nearly 1 billion total search results.

  • Biking.com:                      > 185,000,000 search results
  • Cycling.com:                    > 385,000,000 search results
  • MountainBiking.com:         > 421,000,000 search results

Biking.com, Cycling.com and MountainBiking.com may be acquired together as a package, or individually.

Comparable 2009 domains sales include Toys.com at $5.1 million, Candy.com at $3 million and Fly.com at $1.7 million.**

Interested parties should visit or call BuyDomains.com

  • www.BuyDomains.com
  • 1-866-820-2796 (toll free in the United States)
  • +1 339-222-5131 (worldwide)

*US $6B market estimate, www.nbda.com

** Domain sales price data from www.DNJournal.com

Download Listing Sheet Here:

Biking.com >>

MountainBiking.com >>

Cycling.com >>

AfternicDLS with Over $606K in Domain Sales Sept 14 – Sept 20

AfternicDLS domain sales for the week of September 14, 2009 through September 20, 2009.

Total Domain Sales: $606,214
— Domain Sales (.com): $499,142
— Domain Sales (alternate TLDs): $107,072

Looking to see your names on this list? Click here to join AfternicDLS today >>

September 14 through September 20 .com domain sales.

September 13 through September 20 .com domain sales.

September 14 through September 20 alternate TLD domain sales.
September 13 through September 20 alternate TLD domain sales.

How to put a domain name for auction

Question: Looks like I can only put my sites up for sale…not for auction…why?

Answer: Sellers can list their names in an auction by setting a reserve price. Once a buyer meets your set reserve price by submitting a bid, it will force your name in an auction. In addition, if you receive a bid you are willing to take, you can set your reserve below the active bid amount to force it into an auction. Our auctions last for 7 days, where buyers can set proxy bids or submit one time bids. Afternic.com will also assist in promotion of your name in auction by displaying it on the homepage during the 7 day auction, as well as making it more visible in search results. By request we will send alerts and make an RSS feed available for active auctions. We have seen that this increases visibility to your name being in an auction helping increase bid activity on your domain name.