Are You Pricing Your Domain Names Correctly?

As any experienced domain salesman will tell you, pricing your domain appropriately is extremely important. Unlike stocks, the market does not set the price and you are left to do this on your own. Price too high and no one will buy, too low and you will lose money that you could have had. Hitting the ‘sweet spot’ when valuing your domains is critical to maximizing your profit and efficiency. Let’s take a look at Afternic DLS sales for the past six weeks:

Of all DLS sales in the past six weeks, almost 90% of all .com domain names sold were sold for a price between $500 and $5000. 90% of all other TLDs were sold between $500-$4000. Call it the ‘sweet spot’ or just reasonably priced domains, but most are selling around the $2500 mark. In addition only about 3% of all domain names sold on the DLS sold for over $5000, and only 7.5% sold for under $500. With most names being sold in this ‘sweet spot’, it is reasonable for buyers to expect typical domain names to be priced in this range, and sellers who follow this logic will be rewarded with faster sales for higher prices.

Having trouble determining what to price your domain at? Let us help you.

DNW’s Takeaways from TRAFFIC Miami

Biggest TRAFFIC conference in years concludes in South Beach.

TRAFFIC Miami drew to a close this morning with a presentation and domain trading session organized by Epik. Here are my takeaways and random tidbits from the conference:

-Attendance came in below expectations. Although I was unable to get a full tally, attendance was somewhere south of 300. Still, this is one of the biggest TRAFFIC conferences in years, and credit is due to Rick and Howard for making that happen.

-Don King’s talk left a lot of people scratching their heads, and it made for many jokes yesterday evening.

Afternic made a big splash at the conference with its two new distribution partners, and it brought a lot of people to the event. The company held a cocktail party last night on the hotel lawn.

-Don’t bite the hand that feeds you. (e.g. Google)

-As part of my new job with Directi, we relaunched the BigJumbo domain parking service at the event. It was interesting for me to be on the “other side of the booth”.

-A lot of faces that hadn’t come to a show in years made the trip to Miami. The domain world has changed since 2007, and it was good to see some of these people in attendance.

-Many people apparently confuse Ted Olson (Afternic) with me. It can be quite humorous.

-I sat in on the first 15 or so lots at the auction. The auctioneer did a good job moving along when domains didn’t sell.


© DomainNameWire.com 2010.

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  2. TRAFFIC Awards Results Live from Miami
  3. Video from Opening Day of TRAFFIC Miami

eNom to Join Afternic’s Domain Listing Service, Expanding Leading Domain Aftermarket

SEATTLE & WALTHAM, Mass.–(BUSINESS WIRE)–eNom, Inc., the world’s largest ICANN accredited domain name wholesaler, owned by Demand Media™, and Afternic.com, the world’s leading reseller network for premium domain names, announced today that eNom will join Afternic’s premium reseller network.

The partnership benefits eNom customers in two ways. First, eNom resellers will be able to integrate Afternic’s Domain Listing Service (DLS), the industry’s largest reseller network for premium domain names, through eNom’s API and Instant Reseller services.

Second, eNom customers will have access to list their domains for resale in Afternic’s marketplace. These new offerings will be available to eNom customers later this quarter.

“For our customers who want to sell a domain name, we want to provide a service that markets their domain to the largest source of potential buyers,” said Taryn Naidu, senior vice president and general manager of eNom. “By joining Afternic’s Domain Listing Service (DLS), our customers now have instant access to the industry’s largest reseller network. And as members of Afternic’s DLS, we will also offer Afternic’s DLS network domains for sale at eNom.com, further expanding the reach of Afternic’s DLS and the chance of successfully connecting domain sellers and buyers.”

Afternic’s DLS offers unmatched domain distribution to tens of millions of retail premium domain buyers through its network of more than 40 partners.

“Along with our partners, we have created the unified aftermarket for both domain buyers and sellers,” said Jason Miner, senior vice president of sales and business development of Afternic. “Our DLS now reaches more than 35 million prospective domain buyers monthly, and this exposure serves both business buyers seeking the right premium domain for their brand, and domain sellers hoping to maximize the chance of selling their domain. Just as the Multiple Listing Service creates efficiency for home buyers and sellers, so too is the Domain Listing Service leading the way in connecting buyers and sellers for the emerging market of domain sales.”

Miner of Afternic also underlined recent growth in Afternic’s DLS platform’s distribution network. “We are excited to have a proven model that is attracting the industry’s top players—and we anticipate more growth in the network as we head toward 2011. This will be a win-win for buyers and sellers alike.”

About Demand Media

Demand Media, Inc. is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties reaching more than 80 million monthly visitors, a global network of digital partners, and an innovative content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information visit http://www.demandmedia.com

About Afternic

Afternic DLS is the world’s largest domain marketplace, partnering with the world’s leading domain registrars and sellers. Through DLS, domains are promoted for sale to millions of active domain buyers worldwide. Afternic is part of NameMedia, a leader in the acquisition; development and trading of digital real estate through a network of highly targeted websites and a marketplace for premium domain names. The company’s website development focuses on creating compelling online communities in niche categories. The company’s marketplace allows owners of premium domain names to list their domain properties for sale, and for domain buyers to review the largest available inventory. Through its ownership of one of the largest domain portfolios in the world, its innovative website development platform, and its broad distribution, NameMedia now serves more than 50 million visitors to its network of websites and sells domains to customers in more than 100 countries. Headquartered outside Boston in Waltham, Massachusetts, more information is available at www.namemedia.com.

Scoop: Afternic Will Change Game This Week with eNom and Moniker Partnerships

Big announcements coming this week that will change the domain aftermarket.

The business of selling domain names to end users will forever be changed before the end of this year.

Domain Name Wire has learned that this week Afternic will announce it has inked agreements with both eNom and Moniker to be Premium distribution partners. They will join Network Solutions and Register, giving Afternic deals with 4 of the top 10 registrars for premium distribution. Afternic also has a deal with GoDaddy Auctions. These deals will be fully implemented before the end of the year.

What does this mean? Domain owners who have their domains registered at eNom (owned by Demand Media) or Moniker (owned by Oversee.net) will be able to list their domains at Afternic’s Premium level. Premium listings are syndicated across all premium partners’ sites. If someone is searching at Network Solutions to register a domain you own and have listed through the system, they’ll be able to purchase the domain name through the registrar. The domain will also be instantly transferred to the buyer regardless of which of the four registrars currently has the domain.

Getting your domains into the “registration path”, which this allows you to do, is key to selling to end users. I’ve talked to a couple people who have used Premium listings on Afternic who say the results have been remarkable.

The big win for Afternic with these two registrars is inventory. Yes, it helps that domains will be listed for sale on both web sites, but the real win is getting access to inventory at two registrars that are popular with domain investors. Network Solutions and Register are key to end user sales.

I’m not sure how the deals are structured for eNom and Moniker. I suspect they get a cut of the action. But more importantly this is another customer retention tool. I’ve moved a number of my domains from Moniker to GoDaddy over the past year to take advantage of GoDaddy’s premium listing service.

Yesterday Afternic changed its promotion levels and commissions. The commission for these Premium level listings is 20%, or 15% if the domain name is parked with Afternic/SmartName.

This is going to be a really big deal for domain owners.


© DomainNameWire.com 2010.

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Related posts:

  1. Domain Distribution Network Partners with Moniker
  2. Afternic Drops Basic Listings, Offers Commission Discount for Parked Domains
  3. In Battle Over Retail Distribution, NameMedia Leaving Sedo in the Dust

ccTLD Registrations

Verisign is reporting double-digit growth in the registration of ccTLD domains, and recent sales figures–as reported on DNJournal.com–point to a booming aftermarket for choice ccTLD properties.

With the growth of Internet usage globally, country-level TLDs should continue to be strong, though .cn domains are down.

There is also discussion of new TLDs such as .xxx — and proprietary TLDs; cannon.com may be the first to come online.

The .com domain remains strong–but these new developments offer significant opportunity to the savvy domainer.

Vote now: ccTLD growth continues in 2011?

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