Weekly AfternicDLS Sales Mar 21 – Mar 27

Weekly Domains Sales Breakdown and Sample

This week’s domain roundup included 138 .com sales of $2,000 or greater, with 17% of these sales topping $5,000.

There were an additional 155 .com sales in the $1,000-2,000 range. For non-.com sales: this week there were 18 sales of $2,000 or greater, and 31 sales in the $1-2K range.

Chart-toppers for the week included four DLS five-figure sales: livesource.com at $20,000.00, wmart.com at $12,000.00, irspay.com at $10,200 and siampark.com at $10,000.00. The week also saw a five-figure .net sale: vdf.net at $10,000.

Domains sold for the week, including unreported private sales, totaled 528. Sales in three categories accounted for nearly 25% of sales: computers, shopping and business.

AfternicDLS domain sales Mar 21 – Mar 27:

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Does Your Brand Pass Muster?

Small business owners invest blood, sweat and tears—and often much of their life savings—into building their business…But a recent article in Bloomberg Businessweek this exercise might rattle your assumptions about your brand’s health and prospects.

Approach this evaluation an analyst might: try to determine whether your company represents a good investment. It’s your job to make a “buy”, “sell”, or “hold” recommendation.

Answer the questions on a scale from one (awful) to 10 (excellent) as objectively as you can,  keeping in mind that brands rarely excel in every area.

1. Is the brand in a growing sector?
Is your business in a growing economic niche, or a shrinking market? Is this industry going to be healthy and growing, or defunct, in two, five, or ten years?

2. Is the brand making consistent share gains?
Is your brand healthy—gaining market share from rivals in a sustainable way (i.e., not by giving away the store).

______________________________________________________________________
Gaining market share requires strategic marketing—including a strong online presence incorporating website and social media presence. If you have not adopted an aggressive
multi-domain strategy, it might be time to consider branching out. Take a moment to search for keyword-rich, related domains that could bolster your brand.  ______________________________________________________________________

3. Does the brand have a dominant competitive position?
Even if operating in a growing industry, and even if growing market share, you should still ask yourself: “Has my brand achieved a position of dominance?”

This need not denote “global dominance”; if you serve a well-defined geography, do you own this market? Bigger competitors–whether across town, or on the other side of the world are not a threat if they can’t capture your customers.

4. Is the brand clearly differentiated?
Does your firm genuinely have “the better mousetrap”? When compared to the competition, is your brand clearly differentiated? Or are your products similar to those of the competition? This critical factor affects all others, hence the old marketing adage: “Don’t be better. Be different.”

5. Are there high barriers to entry for competitors?
High barriers to entry include factors such as intensive capital requirements, proprietary knowledge requirements, regulatory barriers, and so forth. Examples include the airline and automotive industries, which are capital-intensive. By contrast, launching a consulting firm requires modest investment and is unlikely to face significant regulatory hurdles. One might argue that the expertise required to launch a consulting firm might be considered a barrier to entry, but one might legitimately question how high that barrier really is.

Note: The wonderful thing about the web is that it levels the playing field: small businesses can acquire a great domain name, establish a solid website and appear as professional and competitive as their rivals.

6. Does the brand generate outstanding margins?
Look at this from two perspectives: in absolute terms, and relative to industry competitors. Margins are; to some extent, a function of your market sector: do you offer clearly differentiated products, and are you operating in a thriving industry—especially one with high barriers to entry? If so, congratulations, you’ll likely maintain healthy margins by comparison with commodity providers competing in a shrinking sector.

7. Is the brand creating strong cash flow?
Public companies face pressures to fund shareholder dividends; because your company is private doesn’t mean that your investors don’t deserve returns on their investment, unless you have consciously chosen to reinvest profits into growing your brand for a period of time.

If your brand scores well on all seven, congratulations—your company is a great investment! Not where you’d like to be?  At a minimum, you now have some idea where to focus your efforts.

Other News:

>> Linking Strategies to Drive Traffic and Improve Web Ranking

>> Smartphones & Consumer Behavior

>> Brand Advocates – Giving an Online Voice to Your Fans

Brand Advocates – Giving an Online Voice to Your Fans

The most powerful marketing is still “word of mouth” (even if that mouth is digital these days). Successful businesses cultivate, empower and reward those customers who become genuine advocates for your brand. In order to foster and cultivate these valuable “brand assets” a strong online presence is critical; if you are among the 40-60% of small business owners who do not yet have a website, this is one more compelling reason to get your brand online today!

What is the estimated dollar value of these “brand advocates” to you? According to a recent Zuberance study, the brand advocate is worth 5 times their actual lifetime spend. For example, if they spend $1000 buying clothes from your online boutique, their estimated value is ~$5000.  Read more about fostering brand loyalists.

MULTI-MEDIA SECTION:

Make some revenue while you finalize development plans for the site, or start earning with your investment domains. SmartName domain parking is a turnkey monetization solution.

Other News:

>> Linking Strategies to Drive Traffic and Improve Web Ranking

>> Does Your Brand Pass Muster?

>> Smartphones & Consumer Behavior

Smartphones & Consumer Behavior

According to eMarketer: 73.3 million Americans own smartphones, many are turning to their phones to help them shop. eMarketer cites a Chadwick Martin Bailey/ iModerate Research Technologies survey revealed that 50+% of consumers polled reported used their smartphones to assist them with shopping.

For iPhone users the numbers were even more striking: over 70% reported using applications or the web browser while shopping in-store, and 41% are making purchases directly from their phones.  So a website is critical to even brick-and-mortar business success!  Read the eMarketer article.

Other News:

>> Linking Strategies to Drive Traffic and Improve Web Ranking

>> Does Your Brand Pass Muster?

>> Brand Advocates – Giving an Online Voice to Your Fans

According to eMarketer: 73.3 million Americans own smartphones, many are turning to their phones to help them shop. eMarketer cites a Chadwick Martin Bailey/ iModerate Research Technologies survey revealed that 50+% of consumers polled reported used their smartphones to assist them with shopping.

For iPhone users the numbers were even more striking: over 70% reported using applications or the web browser while shopping in-store, and 41% are making purchases directly from their phones.  So a website is critical to even brick-and-mortar business success!  Read the eMarketer article.

According to eMarketer: 73.3 million Americans own smartphones, many are turning to their phones to help them shop. eMarketer cites a Chadwick Martin Bailey/ iModerate Research Technologies survey revealed that 50+% of consumers polled reported used their smartphones to assist them with shopping.

For iPhone users the numbers were even more striking: over 70% reported using applications or the web browser while shopping in-store, and 41% are making purchases directly from their phones. So a website is critical to even brick-and-mortar business success! Read the eMarketer article.

Linking Strategies to Drive Traffic and Improve Web Ranking

Search engines rank websites, in part, on inbound links and internal cross-linking on websites can help to get more pages from your site “crawled”—or included–by Google, Bing and other engines.

Get Viral! How to Encourage Linking & Sharing By Customers and Fans…

Want to develop traffic and help your fans spread the word for you?

Enable prospects and customers to “follow” and “like” your brand matters to search engines and these endorsements provide credibility to your brand.

Make it easy to cross-link to your site by including HTML that can be easily cut and pasted. Offer different forms to use: include buttons, text boxes, or simple text links.  Include social sharing buttons on your site and cross-link your site to your FaceBook and Twitter accounts.

Content and Internal Linking

Linking within your site is a powerful way to help customers navigate your site. For example, if you operate an online gourmet foods site, you may write an article about wine and cheese pairings to attract search engine traffic. Within the article you can link to your page on gourmet cheese—this can help to drive products sales and the content is relevant to readers of the article.

You can generate “backlinks”—links from external sites back to your website–by writing industry related articles and allow others to post them for free. Your byline should contain a link back to your site. When it comes to content linking, get creative.

All in all, cross-linking is a great way to lend credibility to your business, increase traffic to your site, and make a better profit.

How to Handle Link Requests:

1. Make sure that any links which you post on your site are relevant and compliment your content and/or product offerings.

2. Be very selective when considering link requests, and note that link exchanges (where you link to a site and they link back) do not carry significant weight with the search engines.

3. Remember that links are viewed, to some extent, as endorsements. Don’t want a brand associated with yours? Don’t link to their site!

4. Avoid “link farms”…sites that have scores of links on many pages. Your link is likely to be buried, and these sites often don’t have much weight with the search engines, so a link won’t give you much lift.  Note that you may receive offers to purchase links on such sites; these probably aren’t worth the money you would spend on them; better to spend the time and money developing solid, relevant content to put on your own site.

5. Link only to sites that have solid page rank unless you are seeking to address a specific market niche and are linking to a site with highly-targeted content.

Other News:

>> Does Your Brand Pass Muster?

>> Smartphones & Consumer Behavior

>> Brand Advocates – Giving an Online Voice to Your Fans

Domain Sales by Category, YTD 2011

As noted in last month’s newsletter, we are providing Afternic customers with insights on domain trends garnered from our experience. We hope that this industry intelligence is useful to you, and we are adding more domain intelligence at the Domainer’s Advantage.

As you can see from the chart above, the top three categories for domains sold year to date include: Computers, Recreation and Business. Below is a chart from ComScore which outlines the top growing retail product categories:

ComScore’s growth analysis showed dramatic gains in select retail product categories, including a 25% jump in computer hardware that was largely fueled by iPad sales, and a 22% jump in consumer electronics.  The continued migration to online purchases for computer and electronics purchases bodes well for domain investors seeking to capitalize by developing online commerce sites.

>> Search for computer-related domains

>> Search for recreation-related domains

For domain investors seeking a more turnkey option, SmartNames’s “Instant Shops” are a viable alternative—offering setup in a matter of minutes and freedom from inventory management, shipping hassles and vendor management.  Learn more about “Instant Shops”.

Other News:

>> Afternic Domain Listing Service Announces Dramatic European Expansion

>> DLS Sellers Net Five-Figure Sales

>> NameMedia’s Forker to Tackle Kilimanjaro for Charity

>> NameMedia’s own Jason Miner Speaking at DOMAINFest

DLS Sellers Net Five-Figure Sales

Domain owners listing through Afternic DLS are reaping the rewards of broad distribution and Instant Domain Transfer: in the past month alone there have been a number of five-figure domain sales including: telomere.org at $24,900, mech.com at $22,000.00, toptwenty.com at $15,000.00, 365H.com at $10,000.00 and mobilewebsites.com at $10,000.

>> Learn more about DLS Premium Promotion Options

Other news:

>> Afternic Domain Listing Service Announces Dramatic European Expansion

>> Domain Sales by Category, YTD 2011

>> NameMedia’s Forker to Tackle Kilimanjaro for Charity

>> NameMedia’s own Jason Miner Speaking at DOMAINFest

Weekly AfternicDLS Sales Mar 14 – Mar 20

Weekly Domains Sales Breakdown and Sample

This week’s domain roundup included 90 .com sales of $2,000 or greater, with 13% of these sales topping $5,000.

There were an additional 110 .com sales in the $1,000-2,000 range. For non-.com sales: this week there were 24 sales of $1,000 or greater.

Chart-toppers for the week included a DLS five-figure sale: sincerely.com at $20,000.00, tview.com at $19,550.00 and funlink.com at $16,000.00.

Domains sold for the week, including unreported private sales, totaled 437. Sales in three categories accounted for nearly 25% of sales: recreation, business and computers.

AfternicDLS domain sales Mar 14 – Mar 20


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This week’s domain roundup included 90 .com sales of $2,000 or greater, with 13% of these sales topping $5,000.
There were an additional 110 .com sales in the $1,000-2,000 range.  For non-.com sales: this week there were 24 sales of $1,000 or greater.

Chart-toppers for the week  included a DLS five-figure sale: sincerely.com at $20,000.00, tview.com at $19,550.00 and funlink.com at $16,000.00.

Domains sold for the week, including unreported private sales, totaled 437.  Sales in three categories accounted for nearly 25% of sales: recreation, business and computers.

NameMedia’s Forker to Tackle Kilimanjaro for Charity

Christina ForkerEveryone faces challenges in business, and in life. Whether the hurdle is making your monthly sales number, launching a new product, losing weight, or searching for a new job–everyone “climbs many mountains” over the course of their life.

For some, the “climbing” is much more literal. At the end of March, NameMedia’s own Christina Forker will scale Mount Kilimanjaro in Tanzania.

However, Christina is not climbing Kilimanjaro simply for personal satisfaction—but to support a cause greater than herself.

The climb is in support of The Water School, a non-profit organization with a mission to provide simple, safe, strategic, and sustainable clean water solutions to the developing world.

I asked Christina to take a minute and outline the climb for us:

NameMedia is generously sponsoring my participation in The Water Climb 2011. The climb runs from March 23rd to April 2nd, 2011, and will gather professionals from around the world to climb the great Mount Kilimanjaro in an effort to raise awareness and funding for sustainable clean water solutions in the developing world.
For every $10 we raise, one person in the developing world will receive clean water for life. My personal goal is to raise $5,895 – $1 for every meter climbed – but I can’t do it without your help and so I kindly ask that you join me in raising money for this amazing cause.
The mountain itself is not to be trifled with; Rising 19,340 feet above sea level, Kilimanjaro is the tallest mountain in Africa and the world’s highest free-standing mountain. It is located in northern Tanzania, close to the Kenyan border. The climb itself will take 6-7 days and will be about 62 miles in length.
The climb uphill won’t be easy, but every step of the way I will be thinking of every one of you who helped support The Water School and make a difference for those who are truly in need. Your support will not only inspire me, but will bring hope to all of those who will benefit from every dollar you donate to The Water School. I hope you will all take a minute to make your donation towards a great cause and give me the courage to conquer the biggest mountain in Africa!
Secure online donations can be made with your credit card and a charitable tax receipt will be sent by mail. Thank you in advance for your generosity and support.”

What promises to be an amazing adventure for Christina is made all the better by the cause she is supporting.

If you would like to donate or to learn more about The Water School, visit http://www.waterclimb.com/climbers/Christina-forker/.

Weekly AfternicDLS Sales Mar 7 – Mar 13

Weekly Domains Sales Breakdown and Sample

AfternicDLS domain sales Mar 7 – Mar 13

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Sales .com

Sales .net, .org, etc…

mech.com

$ 22,000.00

sch.org

$ 25,000.00

toptwenty.com

$ 15,000.00

telomere.org

$ 24,900.00

365H.com

$ 10,000.00

openproject.org

$ 10,000.00

laserspa.com

$ 9,999.00

scooterparts.net

$ 3,588.00

surin.com

$ 9,000.00

conspiracy.org

$ 3,388.00

centerview.com

$ 8,529.00

bubbly.net

$ 3,000.00

DrinkingWaterFountains.com

$ 7,500.00

creativeworld.net

$ 2,870.00

geraete.com

$ 6,559.00

BURST.us

$ 2,500.00

paris8.com

$ 6,500.00

creativeworld.org

$ 2,390.00

prosodic.com

$ 6,406.76

greenfurniture.net

$ 2,350.00

zold.com

$ 6,375.00

magicworld.net

$ 2,288.00

treatmentcentre.com

$ 6,221.00

vmed.net

$ 2,200.00

SellingTextbooks.com

$ 6,000.00

thedownload.net

$ 2,088.00

ithanks.com

$ 5,188.00

incentivegifts.net

$ 2,000.00

sbix.com

$ 5,188.00

canadianimmigration.net

$ 1,900.00

executiveloans.com

$ 5,000.00

bogos.net

$ 1,888.00

groupmed.com

$ 5,000.00

magicspace.net

$ 1,800.00

amazinginventions.com

$ 4,500.00

launchingpad.org

$ 1,688.00

geoblogging.com

$ 4,500.00

juicebox.net

$ 1,688.00

panelbuilder.com

$ 4,500.00

knowhopefoundation.org

$ 1,650.00

globalmissions.com

$ 4,188.00

naturephotographer.org

$ 1,588.00

watchtimes.com

$ 4,100.00

greenbacks.net

$ 1,500.00

abcfunding.com

$ 4,000.00

MACKINAWCITY.net

$ 1,500.00

customcableassembly.com

$ 3,988.00

photobug.net

$ 1,388.00

unobet.com

$ 3,950.00

marell.net

$ 1,160.00

driverlab.com

$ 3,877.00

globeair.net

$ 1,000.00

tcgo.com

$ 3,787.00

cancerforum.org

$ 1,000.00

babyzoom.com

$ 3,600.00

actu.net

$ 1,000.00

preventionprograms.com

$ 3,588.00

uscbc.org

$ 1,000.00

sportius.com

$ 3,588.00

ocapi.net

$ 999.00