Weekly AfternicDLS Sales August 22 – August 28

Weekly Domains Sales Breakdown and Sample

Domain sales for the week of 8/22 – 8/28:

  • 108 .com sales of $2,000 or greater
  • There were an additional 141 .com sales in the $1-2,000 range
  • For non-.com sales: there were 11 sales of $2,000 or greater, with 24 additional sales in the $1-2,000 range

Domains sold for the week, including unreported private sales totaled 481. Sales in three categories accounted for more than 35% of sales: computers, shopping and business.

NOTE: Afternic also had a $540K sale; while we cannot report the name, this domain was sold only three weeks after listing on DLS.
It  received no viable offers in ~9 months when listed on another domain marketplace. The success of this and other recent successes resulted in a roster of exclusive super premium names being listed on DLS. >>Read more

Domain Sales By Category

As a regular newsletter feature we are again sharing 2011 category-based sales information from Afternic. The graph reflects data from 1/1/11 – 8/23/11.

The categories computers, business and recreation each accounted for 11% of domains sold, with shopping and society tallying ~10% each.

In the society category community names hold sway, but there is a strong growth in region- and law-focused domains. Under shopping, automotive domains have a strong lead but discount and online shopping domains are showing gains.

Other News This Month:

New DLS Partners Expand European Domain Distribution

Afternic continues with its European expansion—this month announcing new DLS partnerships with Mesh Digital and Key-Systems, based in the UK, and Germany, respectively. Mesh Digital (domainmonster.com) is one of the world’s fastest growing registrars, with more than 500,000 domains under management and Key-Systems is Europe’s second largest ICANN-accredited registrar.

Over the past few months Afternic opened a European office and announced a spate of new DLS partners including DaDaPro, EuroDNS and GroupNBT. Collectively, these companies operate 12 separate registrars across Europe.

The good news for domain owners: the broader the network distribution, the more exposure for listed names, the greater the likelihood of a sale!

>> Read more about recent DLS announcements.
Other News This Month:

DLS Success Attracts New, Exclusive Listings

Afternic’s burgeoning success—including its string of five- and six-figure sales– has attracted a spate of new, exclusive domain listings, including:

Renovate.com
HomeMortgages.com
SmartShoppers.com
Bachelors.com
Exercising.com
Snowboarders.com
Administrators.com
Whitener.com

>> If you own super premium domains and would like to speak to someone about an exclusive Afternic listing, please call David Helgeson at 781-839-2863.

Other News This Month:

$500K+ Sales: Proof Positive That DLS Expansion Paying Off for Sellers

Afternic has proven its efficacy once again: the recent $500K+ sale of a domain name after only three weeks on the DLS is just the latest success for a domain owner seeking to profit by selling their domain name.

“My experience with Afternic DLS was incredible. I had my domain listed at a competitor’s marketplace for nearly a year and never had a viable offer,” said Craig Pollack, who represents the domain owner.  “Within weeks of moving the name to Afternic it was sold for more than a half million dollars. If you are a domain owner I’d urge you to call Afternic—their sales team is professional, responsive and they deliver results.”

Afternic’s growth and exclusive roster of Instant Domain Transfer enabled registrars has delivered dramatic growth in sales of listed domains. Year-over-year comparisons for the first half of 2011 show a 94% jump in sales volume, an encouraging statistic for domain owners looking to generate ROI on their names.

>> Learn more about listing options for your domains through the DLS

Other News This Month:

Weekly AfternicDLS Sales August 15 – August 21

Weekly Domains Sales Breakdown and Sample

Domain sales for the week of 8/15 – 8/21:

  • 84 .com sales of $2,000 or greater
  • There were an additional 113 .com sales in the $1-2,000 range
  • For non-.com sales: there were 13 sales of $2,000 or greater, with 18 additional sales in the $1-2,000 range

Chart toppers:  youprint.com at  $12,000, addressable.com at $10,800, am3.com at $10,000 and animalworld.com at $10,000.

Domains sold for the week, including unreported private sales totaled 400. Sales in three categories accounted for about 35% of sales: computers, society and shopping.

Looking to see your names on this list? Click here to join AfternicDLS today

Tips for How To Sell A Domain

Many domain owners wonder about the best strategy for selling domain names.

Thanks to the growth of and recently added features of the Afternic’s Domain Listing Service (DLS), it’s easier than ever to park, list and sell your domains.

First, Join Afternic.

Registration is free and easy. Afternic’s DLS Premium option provides exposure to tens of millions of prospective buyers across a network of 70+ world-class partners.

Second, Park Your Domains.

Parking your domains with Afternic has proven to be the best way to both sell and monetize domain names.

By parking domains with Afternic and choosing to have a “domain for sale” link display (see below), you increase the chance that your domain will sell by 500%!

The “domain for sale” link also has a phone number that connects prospective buyers directly to the Afternic sales team, which has a combined 100+ years of sales experience. Our team offers 24/7 sales support and has the best record in the industry.

And, you can earn 5% Cash Back on the net sales price of a domain when you park and sell through Afternic—meaning that you pay the lowest effective commissions in the industry.

While your domain is listed for sale, you can earn revenue through domain parking. Our domain optimization team specializes in driving traffic to your parked page, which features targeted pay-per-click advertising. You earn money each time an ad on your parked page is clicked.

Third, Price Your Listed Domain Names.

Priced domains have a much greater likelihood of selling. When pricing your own domain, consider comparable sales, and how others have priced similar domains that are currently listed for sale. Also, take into account:

  • Domain extension:  “.coms” generally fetch higher prices.
  • Domain length: Is the domain memorable? Domains that are short, unhyphenated and easy to remember are considered most desirable.
  • Domain history: Does your domain have any domain authority? Has it gotten any traffic?

Afternic has distilled selling a domain into easy three steps. Join, sell and park your domain with Afternic, the world’s largest, and fastest-growing domain marketplace.

New, Exclusive Inventory of Premium Domains for Sale

Recent $540,000 Sale Highlights Afternic’s Advantages

Premium Domain Sale Within Three Weeks of DLS Listing

WALTHAM, MA–August 22, 2011– The recent $540,000 sale of a domain within three weeks of listing through Afternic’s Domain Listing Service (DLS) highlights the distribution and sales advantages offered to domain sellers, and has earned Afternic the exclusive listing of a new portfolio of premium domains.

The sold domain was exclusively listed on Domain Listing Service (DLS) and sold within three weeks of listing.

“My experience with Afternic DLS was incredible. I had my domain listed at a competitor’s marketplace for nearly a year and never had a viable offer,” said Craig Pollack, who represents the domain owner.  “Within weeks of moving the name to Afternic it was sold for more than a half million dollars. If you are a domain owner I’d urge you to call Afternic—their sales team is professional, responsive and they deliver results.”

Sales of names listed on the DLS network have grown dramatically—up 94% year-over-year for the first half of 2011. The network now comprises more than 70 global partners, and DLS offers an unmatched roster of “Instant Transfer” enabled resellers. The exposure provided DLS-listed domains, with more than 35 million network visitors each month, has made Afternic the world’s largest and fastest-growing domain marketplace.

“We recognize that the only way to significantly and sustainably expand the market for premium domain names is to move beyond the traditional sales approach of legacy domain marketplaces, and instead place premium domain inventory in front of business buyers by syndicating all available inventory to the registrars that capture the majority of domain buyers,” said Jason Miner, General Manager at Afternic and Senior Vice President at NameMedia. “With the distribution network we have now built at DLS, Afternic stands alone at giving domain sellers the broadest exposure for their domains, and the recent six-figure domain sale within weeks of listing on Afternic is just one example of that.”

Said Bill Sweetman of YummyNames: “Afternic’s Domain Listing Service has earned our business by generating a ton of offers and very high sales volume. With such broad distribution and an aggressive, professional sales force they have produced exceptional results for us.”

The growing success of Afternic DLS is attracting a roster of premium domain listings. Below is a sampling of inventory newly available for purchase exclusively at Afternic:

Renovate.com
HomeMortgages.com
SmartShoppers.com
Bachelors.com
Exercising.com
Snowboarders.com
Administrators.com
Whitener.com

In addition to individual domain name exclusives, there are themed domain collections available, including a collection of dog breeds such as: retrievers.com, beagles.com, dalmation.com and others. For an established business seeking keyword-rich domains, the purchase of such a list can have significant positive impact on search optimization efforts.

For more information about listing your premium domain with Afternic, or purchasing select domains, contact David Helgeson at 781-839-2863.

How Fast Will My Domains Sell?

While it’s impossible to offer specific “listing-to-sale” timelines on a particular domain name, Afternic’s Domain Listing Service is the world’s largest and fastest-growing domain marketplace.

Year-over-year, for the first half of 2011, DLS sales volume for listed names grew 94%. This stands in stark contrast to the sub-three percent growth reported by other domain marketplaces.

The exposure given listed names—-promotion across a partner network including 70+ resellers—-is producing dramatic results for domain owners.

Recently a domain sold for more than $500,000 within just two weeks of being listed. The domain had been offered for sale in a different marketplace (over an extended period,) with no results!

In addition to getting your names in front of more prospective buyers, DLS offers an unmatched roster of “Instant Domain Transfer” enabled partners.

“Instant Transfer” makes you domains more attractive to retail buyers by eliminating the traditional escrow period and giving them immediate control over their purchased domains.

Some “Best Practice” tips that you should keep in mind when listing your domains for sale:

  • Pricing your domain names is the single most critical step you can take. Not sure about value? You can speak with a domain consultant at Afternic about pricing strategies and you can order a Domain Appraisal. Appraised names sell faster, and for higher average sales prices, than domains without appraisals.
  • Park your domains with Afternic. By parking and listing your domain names with Afternic, you become eligible for 5% Cash Back and your parked domains will display a “for sale” link that drives purchase inquiries directly to Afternic’s dedicated sale force.
  • If eligible, select DLS Premium. If your domain names are registered with an Afternic DLS Premium partner, you can opt for DLS Premium promotion.  This ensures that your names are distributed via a network delivering more than 35 million prospective domain buyers monthly. DLS Premium partners offer “Instant Domain Transfer” capabilities, which make your domains more attractive to retail buyers by removing the traditional barrier of a lengthy escrow process.

ICANN Chief to Leave in 2012

According to a recent press release, ICANN CEO Rod Beckstrom will leave his post as of July 1st, 2012.

During his three year tenure at the domain name oversight agency Beckstrom was credited with the following accomplishments in a document released by ICANN:

Strategic

• Negotiated and signed Affirmation of Commitments, making ICANN more globally accountable. Moved from no document to a signed, finished major global agreement in 90 days.
• Signed Internet root with DNSSEC.
• Supported Accountability and Transparency Review Team leading up to Board acceptance of all 27 ATRT recommendations.

Operational

IANA

• 100 percent accuracy in IANA delegations and redelegations.
• Six months of parallel IANA root zone automation operation with 100 percent accuracy.

New gTLDS

• Successfully supported new gTLD program development.
• Removed opposition of major governments to launch of new gTLD program.

Internationalized Domain Names

• Entered IDNs into root, including Chinese, Arabic and Cyrillic.
• Added complex and simplified Chinese to root for China and HK (CLING group effort), overcoming significant obstacles and challenges.

Security

• Conducted five successful DNSSEC key signings with 19 international participants and extensive global coverage.
• 69 TLDs have been signed with DNSSEC.
• Increased ICANN’s participation in cyber-security discussions related to its role in ensuring the stability and security of the DNS.
• Ensured promotion and awareness of DNSSEC at the two largest security conferences (RSA conference in San Francisco and BlackHat Las Vegas).
International relations/multi-stakeholder model
• Received written support from governments of China, Russia, India and other major countries for ICANN and multi-stakeholder model, based on advancing executive relationships with these key countries.
• GAC expanded with 10 new members.
• ccNSO expanded with 16 new members.
• Initiated new community leaders meeting (CEO, ccNSO Chair, GNSO Chair, ASO Chair; SSAC, ALAC and RSSAC Chairs).

Beckstrom will be leaving before the new gTLDs go live. There was strong reaction to ICANN’s June announcement regarding the expansion of permissible TLDs.

Some industry insiders strongly supported the move, while others–including past ICANN executive Esther Dyson–were skeptical about the ultimate impact of the program given the $185,000 price tag and $25,000 annual fee involved.