Afternic is taking an aggressive approach to helping domain owners sell domains smarter and faster. A devoted team of domain consultants are constantly working to bridge the gap between sellers and buyers. Our consultants are constantly asked why Afternic is the right choice for listing and parking domains:
We sat down with Afternic Senior Domain Consultant Greg Colcord and had him answer some frequently asked questions about selling domains through Afternic’s Domain Listing Service (DLS):
Q. What kind of outbound marketing do you do to assist the sales process?
Greg: We spend a lot of time researching the needs of our buyers and the offerings of our sellers, looking for as good fit. When we see a potential match, we reach out to the potential buyer (via phone and email) to initiate the sales process. This unique combination of research, finding a good fit, and connecting with potential buyers in various ways has proven very successful for us.
Q. What sets Afternic apart from its competitors?
Greg: Afternic has the largest distribution network of any domain marketplace, with over 70 partners including 6 of the world’s top 10 resellers. And we have an exclusive stable of “Instant Transfer” partners—no domain marketplace has this distribution.
Wider distribution gives sellers’ domains maximum visibility, boosting the chance to connect with the right buyer.
Afternic is also tightly integrated with sister company SmartName. The SmartName parking platform offers many choices for optimization, including: pay-per-click, full content, “Instant Shops”, mobile, “For Sale” and direct-to-advertiser templates. In addition, hands-on optimization from our dedicated account representatives drives maximum revenues. For domain owners parking and selling, parked pages also display a ‘for sale’ link which connects potential buyers to our 24/7 international sales team.
Q. How long does it take Afternic to sell a domain?
Greg: It is difficult to predict exactly how long a domain will take to sell, but our track record speaks for itself: domains listed on Afternic sell faster, and for higher average prices than elsewhere.
We’ve had some amazing recent successes in selling domains; we recently sold a domain for 6 figures in less than 3 weeks, for example. That particular domain was actually parked with a competitor for over a year prior to listing with us and, according to the owner, didn’t receive any viable offers.
Q. Do I have to park my domains?
Greg: Domain Parking isn’t a requirement, but people who choose to list and park with us see a 2-5x lift in domain sales. Parking is also a good way to earn revenue while the domain is for sale.
Our Smartname platform offers domain owners more monetization options than any other parking platform, so we recommend our parking services to all of our Afternic customers.
Interested in learning more about how to optimize ROI on your domain portfolio?
Contact Greg Colcord at 781.839.7978, or email him: gcolcord [at] afternic.com if you are interested in discussing how your domain portfolio can be sold smarter, faster.
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