Interview: How Selling Domains Works With Afternic Advantage

Afternic is taking an aggressive approach to helping domain owners sell domains smarter and faster. A devoted team of domain consultants are constantly working to bridge the gap between sellers and buyers. Our consultants are constantly asked why Afternic is the right choice for listing and parking domains:

We sat down with Afternic Senior Domain Consultant Greg Colcord and had him answer some frequently asked questions about selling domains through Afternic’s Domain Listing Service (DLS):

Q. What kind of outbound marketing do you do to assist the sales process?

Greg: We spend a lot of time researching the needs of our buyers and the offerings of our sellers, looking for as good fit. When we see a potential match, we reach out to the potential buyer (via phone and email) to initiate the sales process. This unique combination of research, finding a good fit, and connecting with potential buyers in various ways has proven very successful for us.

Q.  What sets Afternic apart from its competitors?

Greg: Afternic has the largest distribution network of any domain marketplace, with over 70 partners including 6 of the world’s top 10 resellers. And we have an exclusive stable of “Instant Transfer” partners—no domain marketplace has this distribution.

Wider distribution gives sellers’ domains maximum visibility, boosting the chance to connect with the right buyer.

Afternic is also tightly integrated with sister company SmartName. The SmartName parking platform offers many choices for optimization, including: pay-per-click, full content, “Instant Shops”, mobile, “For Sale” and direct-to-advertiser templates. In addition, hands-on optimization from our dedicated account representatives drives maximum revenues. For domain owners parking and selling, parked pages also display a ‘for sale’ link which connects potential buyers to our 24/7 international sales team.

Q. How long does it take Afternic to sell a domain?

Greg: It is difficult to predict exactly how long a domain will take to sell, but our track record speaks for itself: domains listed on Afternic sell faster, and for higher average prices than elsewhere.

We’ve had some amazing recent successes in selling domains; we recently sold  a domain for 6 figures in less than 3 weeks, for example. That particular domain was actually parked with a competitor for over a year prior to listing with us and, according to the owner, didn’t receive any viable offers.

Q. Do I have to park my domains?

Greg: Domain Parking isn’t a requirement, but people who choose to list and park with us see a 2-5x lift in domain sales. Parking is also a good way to earn revenue while the domain is for sale.

Our Smartname platform offers domain owners more monetization options than any other parking platform, so we recommend our parking services to all of our Afternic customers.

Interested in learning more about how to optimize ROI on your domain portfolio?

Contact Greg Colcord at 781.839.7978, or email him: gcolcord [at] afternic.com if you are interested in discussing how your domain portfolio can be sold smarter, faster.

See other recent articles here:

Selling Domains on Afternic and Parking Domains on SmartName Offers Key Advantages

Domain Sales By Category – September 2011

Senior Domain Consultant.

Domain Sales By Category – September 2011

As a regular newsletter feature this month’s 2011 sales-by-category  data from Afternic is in. The graph reflects data from 1/1/11 – 9/28/11.

The business category topped the charts, accounting for 11% of domains sold. Close behind, computers, recreation, shopping and society each accounted for 10% of domains sold. No other categories approached double digits.

In the society category, religion- and law-focused domains continue to do well. In the shopping category discount and online shopping domains continue to show gains. Cell phone and toy domains are also showing up in the sold column, not surprising with the red-hot phone wars and seasonal opportunities in those two areas.

See other recent stories here:

Selling Domains on Afternic and Parking Domains on SmartName Offers Key Advantages

Interview: How Selling Domains Works With Afternic Advantage

Selling Domains on Afternic and Parking Domains on SmartName Offers Key Advantages

Parking Options Such as “Direct to Advertiser” Plus Cash Back Incentives Translate to Greater Revenues.

Are you listing with Afternic but parking elsewhere? Then you are missing on some key revenue opportunities.

Listing through Afternic and parking with Smartname offers some very specific advantages, including Direct-to-Advertiser monetization.

How Does Direct-to-Advertiser Work?

Direct- to-advertiser domains bypass the parked lander and literally go direct to an advertiser that is bidding on the terms in, or associated with, your domain names. Some call this monetization method “zero-click”.

This is just one of many ways that SmartName works to help make its customers maximize revenues through domain parking. Smartname’s enhanced PPC system, “Instant Shops”, Full Content and mobile solutions, allow you to improve ROI and build resale value for your names. And, SmartName’s direct connection to AfternicDLS provides your listed domain names to gain exposure on a global stage.

In addition to the parking and advertising offerings, Smartname has the industry’s leading support team. While some parking platforms leave it up to the user to optimize their own accounts, Smartname’s dedicated account managers work directly with customers to optimize their portfolios by hand.

Check out other recent articles:

Domain Sales By Category – September 2011

Interview: How Selling Domains Works With Afternic Advantage

Weekly AfternicDLS Sales September 19 – September 25

Weekly Domains Sales Breakdown and Sample

Domain sales for the week of 9/19 – 9/25

This week’s domain roundup included 111 .com sales of $2,000 or greater. There were an additional 128 .com sales in the $1,000-2,000 range.  For non-.com sales: this week there were 12 sales over $2K with 14  additional sales in the $1-2K range.

Chart-toppers for the week  included:

askyourdoctor.com $  70,000.00
kari.com $  63,000.00
novvi.com $  22,000.00
anewwordorder.com $  22,000.00

Domains sold for the week, including unreported private sales, totaled 437.  Sales in three categories accounted for over 35% of sales: society, shopping and business.

Looking to see your names on this list? Click here to join AfternicDLS today

Weekly AfternicDLS Sales September 12 – September 18

Weekly Domains Sales Breakdown and Sample

Domain sales for the week of 9/12 – 9/18

This week’s domain roundup included 96 .com sales of $2,000 or greater. There were an additional 130 .com sales in the $1,000-2,000 range.  For non-.com sales: this week there were 10 sales over $2K with 21  additional sales in the $1-2K range.

Chart-toppers for the week  included:

sosg.com $  15,000.00
Toushay.com $  11,000.00
cocinalatina.com $  10,000.00
tipc.com $    8,138.00

Both sosg.com and Toushay.com were DLS sales.

Domains sold for the week, including unreported private sales, totaled 447.  Sales in three categories accounted for nearly 35% of sales: computers, shopping and business.

Looking to see your names on this list? Click here to join AfternicDLS today

Weekly AfternicDLS Sales September 5 – September 11

Weekly Domains Sales Breakdown and Sample

Domain sales for the week of 9/5 – 9/11

This week’s domain roundup included 65 .com sales of $2,000 or greater, with 17% of these sales topping $5,000.
There were an additional 109 .com sales in the $1,000-2,000 range.  For non-.com sales: this week there were 18 sales over $2K with 12  additional sales in the $1-2K range.

Chart-toppers for the week included:

sanatorium.com $  22,200.00
whitewalls.com $  20,000.00
intelligenthome.com $  15,000.00
travelpros.com $  15,000.00

Both intelligenthome.com and travelpros.com were DLS sales.
Domains sold for the week, including unreported private sales, totaled 372.  Sales in three categories accounted for over 30% of sales: recreation, society and business.

Looking to see your names on this list? Click here to join AfternicDLS today