Google’s Matt Cutts Talks New Top Level Domains

Matt Cutts,  head of Google’s SEO Webspam team and SEO sage, dismissed a recent claim made by Marketing Magazine that new TLDs will have any influence on search engine rankings. Since ICANN announced these new TLDs last summer, public speculation about their potential impact has been all over the map. In fact, ICANN was urged to consider putting the program on hold so it could be appraised more thoroughly.

New TLD Impact Speculation

Many worry that businesses will file applications for new TLDs as a defensive measure, simply to prevent anyone else from getting their hands on a .brand domain extension.

Others think that the new top level domains will provide a boost for search engine rankings. Search Engine Land’s Danny Sullivan gave his take, “If you managed to get .money, that doesn’t mean you’ll rank tops for money-related terms any more than people with the existing .travel domains do well for travel — because they don’t.”

Cutts Responds

On his Google+ profile, Cutts responds to the magazine’s claim that “Websites ending in .com, which currently dominate the internet real estate market, are about to get some new competition on the block and face possible relegation down the rankings” as follows:

“Sorry, but that’s just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings.”

Thanks for the clarification Matt!

Sell A Domain in 4 Easy Steps

Want to sell a domain or many domains? Join Afternic – the industry’s leading domain marketplace – and follow these steps to list your names for sale and start selling domains that same day.

Step 1: Add Domains to Your Afternic Account

The first thing you need to do to sell a domain is list your names for sale. After logging into Afternic, click the Add Domains button (white arrow below)

Next, enter your domain names in the text box on the left side of the page. Please enter one name per line and then click the “Continue to Step 2” button.

Step 2: Price and Select a Promotion Level for Your Domains

Afternic offers DLS Network and DLS Premium promotion options. DLS Premium gives your domains a much larger audience. You can learn more about the different promotion levels here.

Priced domains sell faster, for higher prices, so make sure to price your domains in this step also. Then click the “Continue to Step 3” button. (Note: if you aren’t sure how to price your domains, you may wish to order a domain appraisal from Afternic).

Step 3: Park your Domains

Domains parked with Afternic both earn revenue while listed for sale AND they sell faster. All you need to do is change your DNS (domain name server) to begin earning revenue with our award winning domain parking platform.

Note that you are NOT changing your DNS here; you must change your DNS with your registrar. Go to your registrar’s site and point your DNS to and Depending on the registrar, DNS changes may take up to 24-72 hours. You will be able to see your parked pages after the name servers have resolved.

Click the Finished button whether or not you choose to park your domains with Afternic.

Step 4: Quality Check your Domains for Sale

Finally, check your domain list to make sure that all your domains have been added appropriately and are listed as For Sale. If the domain says “Pending Review”, please allow a few minutes for the domain to finish running through the review check process. If the domain is still pending review after an hour please call our Customer Service department for assistance.

Contact an Afternic representative to start selling your domains today!

Domain Appraisals – How Are They Done?

Priced domains sell faster and for more money, but many people new to the domain selling business aren’t sure how to select an appropriate price for their domains. This is where Afternic’s Domain Appraisal service can help.

Our domain appraisals are produced using proprietary data from the largest domain valuation data archive in the industry. Afternic appraisals are also hand-reviewed by domain valuation experts.

Domain appraisals are based on your domain’s:

  • TLD. Certain TLDs have higher demand than others, which impacts a domain’s value.
  • Domain Length. Generally speaking, the fewer the number of characters in a domain, the higher the value.
  • Market Demand. This metric measures the volume of potential buyers for a specific domain name, including number of registered alternative TLDs for the name, the number of PPC advertisers for a specific term, and more.
  • Search Engine Term Popularity. Domains with keywords attract a significant amount of search traffic, increasing the popularity of domains with terms that have a good amount of search volume.
  • Commercial Value. Branding potential for a domain name is a key driver of a domain’s value. One word and brandable domains are inherently memorable and therefore valuable.
  • Other. There are many other characteristics that influence domain valuation, either positively or negatively.

If you are seeking to sell domains, leveraging this experience can help you sell your names more effectively by targeting a competitive price that still delivers maximum return. Appraised domains are 10x more likely to sell than those without appraisals.

After ordering your report through this domain appraisal form, you will receive it by email in 1-2 business days. We recommend that you link your appraisal to your listing.  This will increase your sales velocity.