It has been about two months since Google’s Penguin update and while some websites were hit hard by the update, dropping from the desirable first page search results, others didn’t notice much change. So what’s the overall verdict on the update?
The good news for Afternic and our customers is that Google regards quality domain names highly in its search algorithm. So although the Penguin update has been wrecking havoc on the search traffic to many developed websites, the values of premium domains names have remained steady.
While a premium domain may be an investment, it is a worthwhile one for many reasons, especially if Google continues producing new updates to their algorithms. A premium domain is the foundation for building a solid brand online, and allows you to easily develop your website and use unique content which is what Google wants to see. Afternic offers millions of premium domain names that will not only ensure positive search results, but will also offer peace of mind should Google spring another update on the domaining world.
Another positive note is that the update has not affected domain parking, nor will any update touch parking. Almost all traffic to parked pages comes from direct type in traffic, and since direct type in traffic does not rely on search engines, it is immune to such updates. This only adds to the list of benefits of parking with Afternic. So if you are trying to sell a domain, you will want to continue to take advantage of a domain parking program.
As the initial shock of the update wears off and the dust settles, it is becoming apparent that there was little damage done to the domaining industry. Premium domains are still invaluable because of their instant brandability, search potential, and ability to resonate with visitors.