Afternic Weekly Sales: October 22, 2012 to October 28, 2012

Weekly Domain Sales Breakdown
Domain Sales for the week of Oct 22, 2012 to Oct 28, 2012
Sold

Afternic’s sales totaled $1,252,279.

The top public sale for this week was Meechy.com, which sold for $60,000.

The Recreation category came in first, accounting for 14.5% of all domains sold last week, followed by Society at 13.4%, and Shopping at 11.1%.

Below please find the list of highlighted public domain sales.

Weekly Sales

Want to see your names on this list? Join Afternic today.

The New Domain Porfolio

Until now, managing your domain portfolio was only simple if you were selling a single domain. But here at Afternic we know that most users are listing multiple domains and that trying to simultaneously price, categorize, appraise, and promote each domain individually can be an overwhelming and exhausting task. Fortunately, it no longer has to be!
Domain Portfolio

We have redesigned our domain portfolios to simplify multiple domain management and to eliminate any frustrations. Now, you’re in control of each of your domains and can edit multiple domains quickly and with ease. Within one screen you are able to arrange columns, in an order that makes the most sense to you and edit all of your domains individually without having to change pages between edits.

Once you have customized your domain portfolio and uploaded domains, there are many important decisions to be made.

  • Domain Status: While your domain portfolio will automatically update the status of your domains when they are in auction or sold, you have the ability to choose whether you want to list your domains or keep them hidden.
  • Promotion Level: Promote your domain the way you want to by choosing the right promotion level for each domain.
  • Appraisal: Want to order a domain appraisal? It’s just one click away.
  • Parking: Edit domain parking settings and choose to park your domain to earn revenue and even more visibility.
  • Pricing: View buy now, floor, reserve, and minimum offer prices side-by-side, and assign prices that best fit each of your domains.

To take advantage of the new and improved Afternic features, log into your account or create a new free account and start managing your domain portfolio with ease today!

Domain Sales: October

Top Selling Domain Categories this Month to Date
October Taxonomy
The chart to the right shows the breakdown of Afternic domain sales by category. Recreation remains the highest selling domain category for the third month in the row, responsible for 11.9% of domain sales in October. Since June the Recreation category has ranged from 11.1% to 14.1% of all domain sales. Although this seems like a minor increase in October, it has advanced Recreation from the third spot to the top.

This is a noticeable transition, as it pushes what seemed to be the most popular categories of Business and Computers down in the chart. Although they still remain in the top five, this proves that it’s important to keep up to date on domain sales.

Knowing what’s trending or popular in the domain buying and selling industry presents a competitive advantage to sellers. If you have a better understanding what consumers are buying and looking for, then you are better able to position your domains in front of serious buyers.

By categorizing your domain, you are increasing visibility and allowing buyers to find your domain through multiple search options. Your domain listing won’t be limited to direct type-in searchers because it will also be populated in category searches as well. And by choosing one of the top selling categories, viewed the most during category searches, you improve selling possibilities.

Afternic Introduces a Custom Member Profile

Customize your domaining experience with a new member profile.

Saying goodbye to the old Afternic is easy with all the new features available on the new and improved Afternic. One of the most exciting additions is the ability to create a customizable member profile, which is one of the self-promotional options that the new interface provides.

With the new profile features, you can upload a photo and add in biographical information, helping you make a personal connection with buyers right away and speeding the sales process. This public profile is completely optional, and should you wish to keep your identity private, you can also easily hide your profile.

Promotion centralization is another great aspect about this new tool. Not only can you create a searchable profile with a unique seller URL, but you can also select domains to promote as “featured domains” right in your profile and share and promote your domains on social networks. Our new features make it easy to highlight your domains and get them in front of even more potential buyers.

With everything in the same place, managing your account has been simplified as well.

  • Bulk upload capabilities allow for multiple uploads to your domain portfolio in one simple step, as well as drastically increasing upload speed.
  • New reporting customizations deliver the tracking metrics you’re most interested in, increasing awareness of your sales success.
  • Lead management helps with offer follow up and works to convert more leads into sales.

Take advantage of all the features on the new Afternic today! Whether you are a current member or looking to sign up now, creating and updating your profile is simple and well worth the few moments it takes to get started.

Afternic Weekly Sales: October 15, 2012 to October 21, 2012

Weekly Domain Sales Breakdown
Domain Sales for the week of Oct 15, 2012 to Oct 21, 2012
Sold

Afternic’s sales totaled $1,042,071.

The top public sale for this week was SixPackAbs.com, which sold for $58,000.

The Computers category came in first, accounting for 13.2% of the domains sold, followed by Business at 12.3%, and Recreation at 11.6%, proving that categorizing your domain is crucial!


Below please find the list of highlighted public domain sales.

Weekly Sales

Want to see your names on this list? Join Afternic today.

Domain Value: What’s a One or Two-Letter Domain Worth to You?

What characteristics of a domain name would you splurge for?

If you are in the market for a new domain name, there are many variables to take into consideration. Domain length, popularity, age and extensions are only a few of the items that play a part in domain valuation, but a buyer’s perceived value seems to vary.

GoDaddy and eNom will be hosting a one and two letter .org domain auction that is sure to bring in some serious domain investors as it opens to preapproved buyers.
Elliot's Blog Poll
Elliot’s Blog has conducted a poll asking what readers thought a single letter .org domain was worth. Interestingly the majority of voters to date (43.2%) considered their value to be under $50,000. However, there was also a significant number (41.41%) who believed a single letter domain could be between $50,001 and $250,000, a considerably large investment!

But why does the perceived value vary so significantly?

There are many variables that a domain value relies on. While domain length is extremely important, and a shorter domain normally indicates higher value, investors also consider the domain’s extension, potential branding ability, and its popularity.

Those who valued single letter .org domains in the higher price ranges probably had a more broad evaluation, taking into consideration the length of the domain as well as its rareness and ease of recall.

On the other hand, the voters who valued the domains under $50,000 may have focused more so on branding ability and the domain’s extension. While a short length is ideal, you’ll want to purchase a domain that relates to your business and will rank well in searches. A single letter domain may just be too short for some businesses to use successfully. In addition, the .org extension is among the most popular gTLDs, but .com is still king at this time.

Regardless of each individual’s perception of domain value, it will be interesting to see the results of the GoDaddy and eNom auction and how much investors are willing to spend to buy these unique one and two letter .org domain names.

Weekly AfternicDLS Sales: Oct 8, 2012 through Oct 14, 2012

Weekly Domain Sales Breakdown
Domain Sales for the week of Oct 8, 2012 to Oct 14, 2012
Sold

Afternic’s sales totaled $ 875,669.

The top public sale for this week was PostKarte.com, which sold for $13,318.

The Society category came in first, accounting for 12.6% of the domains sold, followed by Region at 12.3%, and Business at 10.3%, proving that categorizing your domain is crucial!


Below please find the list of highlighted public domain sales.

Weekly Sales

Want to see your names on this list? Join Afternic today.

Need Help With Your New TLD?

We’ve got the solution!

We have teamed up with NameJet to develop an all-inclusive solution for new top level domain registries. With the pending release of thousands of new gTLDs, many registrants don’t know what to expect. Since managing the new extensions will be new territory for everyone involved, we’re excited to be a part of it by offering solutions with the help of NameJet.

As mentioned in the press release, which you can read in its entirety here, the services that will be offered through this partnership include:

  • Sunrise and Landrush Auctions
  • Premium Domain Valuation
  • Premium Domain Marketing and Distribution
  • Registry Reserved Auctions

Matt Overman, general manager of NameJet, further promotes these services stating, “The NameJet/Afternic partnership brings together an unparalleled group of resources, creating the one-stop Registry solution for maximizing revenue and customer satisfaction.” There’s just no other solution quite like the one we’re preparing to offer!

Jason Miner, Chief Operating Officer at Afternic is also enthusiastic about this new collaborative effort between NameJet and Afternic, “Together we can provide new TLD registries with the critical beginning to end services they need to make their TLD investments a success.”

As the world’s largest premium domain reseller network, Afternic is happy to develop its services and offer new solutions to match the needs of customers. We look forward to the launch of the new TLDs and getting involved in the upcoming transactions that will follow.

Weekly AfternicDLS Sales: Oct 1, 2012 through Oct 7, 2012

Weekly Domain Sales Breakdown
Domain Sales for the week of Oct 1, 2012 to Oct 7, 2012
Sold

Afternic’s sales totaled $ 894,408.

The top public sale for this week was DemocraticCapitalism.com, which sold for $20,000.

The Recreation category came in first, accounting for 14.5% of the domains sold, followed by Computers at 10.9%, and Family Life at 9.1%, proving that categorizing your domain is crucial!


Below please find the list of highlighted public domain sales.

Weekly Sales

Want to see your names on this list? Join Afternic today.

Exclusive Endurance Partnership Announcement

Continuously partnering to grow the Afternic marketplace. 
Afternic Domaincom
Selling domains is all about gaining the most visibility and reaching the greatest number of buyers. Through countless partnerships, Afternic continues to maintain its title as the world’s largest domain marketplace and deliver limitless selling and buying potential to its members.

Recently, Afternic announced a new exclusive partnership with Endurance International Group, which is a top ICANN accredited registrar. This new partnership means that Afternic’s Instant Transfer domains will now be listed on all of Endurance’s brands, including Domain.com, offering an increased selling opportunity.

Jason Miner, COO for Afternic, states “Endurance International Group is one of the top three largest registrars in the world and we’re thrilled to have them join Afternic.” This exclusive partnership offers an incredible advantage for everyone involved and we are glad to have made the connection.

Brian Unruh, Executive Vice President of Domain Business for Endurance, is also enthusiastic about the partnership and the potential it presents. He explains that, “Endurance is committed to bringing our small business customers the best naming options possible. Afternic’s extensive domain name portfolio, industry leading technology, and team of experts increases our customers’ success.”

Afternic’s inventory is already listed on Endurance’s Domain.com and will spread to the other brands as well as we continue to expand our global reach.

The full press release regarding this partnership can be viewed here.