What your domain name is saying to consumers.
Maximizing the effectiveness of all your resources is essential to the success of your business. Although a domain name may be only a small piece of your resource “puzzle,” it’s crucial that you choose the right one. Your domain name serves as a first impression to customers online and it’s important that it’s staking a strong claim to your online real estate and sending the right message.
So how can you determine what domain name is the perfect fit for your business and ensure the effectiveness of your choice? Here are three considerations before making any purchasing decisions.
Put Yourself in Your Customers’ Shoes
The whole purpose of your domain name is to attract new customers, and bring back previous customers to your website. Take a minute to think like your customer and consider what you would search for if you were looking for your product or business name online. What domain name makes the most sense? You want customers to remember your domain so that next time they want to access you, they can go directly to your website without any searching.
Pick a Name That is Relevant to Both Your Business AND Product
Since it may be difficult to find a domain that encompasses both your business name and product, bundling domains can be very helpful. While some customers may associate more with your product, others may be more apt to search for your business name. So why not satisfy both groups by purchasing multiple domain names. Buying more than one relevant domain name allows for more traffic, and simply redirecting domains to your main web page works to concentrate all the traffic into one place.
Increase Online Credibility
Along with being memorable, your domain name must demand credibility and demonstrate that you are a real, live business. With the endless scams and phony businesses developed online today, customers are careful about what sites they choose to visit. Selecting a domain that has strong keywords that fit your business is a great first step. It also helps to keep the domain short and avoid any hyphens in the name. Customers should be able to find relevance between your domain name and your actual business without any trouble.