Matt Cutts Addresses Google’s Approach to Advertorials

Are your advertorials hurting your SEO?

Yesterday Matt Cutts posted a new video on YouTube reiterating Google’s policies on Advertorials. While Google has not changed anything in their Advertorial policies recently, the WebSpam team, led by Matt Cutts, has noticed an increase in companies and individuals who violate the standing guidelines. As Cutts mentions, Google strives to create an internet atmosphere that is fair to everyone. However, in an effort to ensure a level playing field for all, Google’s consequences are sometimes detrimental to a business’ success online. So rather than getting caught unaware of the guidelines that rule one of the most essential search engines of the web, it’s best to learn and understand what the experts have to offer.

In the opening minute of Cutts new video he explains what an “Advertorial” is. Since many of us are familiar with the term editorial, he uses that as a point of reference, emphasizing that an Advertorial (or Native Advertising) is very similar to editorial content. The difference being that advertorial content is actually paid content.

This small detail presents the very problem of Google’s current predicament. Many content publishers are either subconsciously, or purposefully, excluding full disclosure that particular posts are paid. If “people” – search engines and readers – are unaware of what they are reading, it simply is not fair. Therefore, Cutts suggests the following two guidelines:

  1. Disclosure to Search Engines
  2. Disclosure to Readers

In order to provide the appropriate disclosure to these audiences, articles should be clear and include the proper labels, such as “Advertisement” or “Sponsored,” directly in the article. By recognizing payment and publishing these captions, Google will have no reason to flag content for being misrepresentative.

On the other hand, people who continue to ignore this will be vulnerable to the deletion of inadequately displayed content and also the loss of other content, should their misuse of the search engine policies persist. 

3 Secrets to Demanding Buyers’ Attention

Make a profit by mastering the domain sale.
Buyers' Attention
If selling was a one way street, completing a domain sale would be infinitely easier. Unfortunately, selling requires more than making the decision that you’re ready to sell one or more domains. Since buyers are crucial to a successful domain sale, taking their perspective into consideration can be a huge advantage in making a profit on the sale of your domains.

Target a Specific End User

While it’s tempting to try to attract any and all potential buyers, this approach will not be very effective in selling your domain in a quick and efficient manner. If you’re serious about selling your domain and making a profit when doing so, you’ll want to search for buyers who have a related need, which will mean targeting a specific end user. If your domain fits a particular industry or niche market, take the time to conduct your own research and find out which individuals could benefit the most from your domain.

Promote Where Buyers Are Looking

Of course you can post your domain everywhere, but it will only be helpful if it’s visible to buyers. If, for example, you post on your personal blog about your domain being for sale, but your blog is about pet care and the domain is targeted towards landscapers, chances are you are not reaching the right audience. A better resource to take advantage of would be a domainer’s blog. Someone in the domaining industry, that attracts the attention of both domain sellers and buyers, will have a better chance of spreading the word to the right people who actually have buying potential.

Another great promotional tool today is social media. The use of hashtags, such as “#domains,” provides you with the perfect opportunity to get your domain sale noticed in the right conversations and puts you in front of more promising buyers.

Utilize Domain Selling Tools

In addition to promoting your domain on your social networks, there are numerous buying and selling platforms online that provide a greater opportunity for your domain’s visibility. By listing your domain or domain portfolio on a domain marketplace site, such as Afternic, you can increase awareness about your domains for sale. You can also target specific end users, as mentioned earlier, by categorizing and pricing your domain so interested buyers can narrow results to exactly what they are looking for.

Afternic Weekly Sales: May 13, 2013 to May 19, 2013

Weekly Domain Sales Breakdown
Domain Sales for the week of May 13, 2013 to May 19, 2013

Afternic’s sales totaled $1,085,990.

The top public sale for the past week was GlobalOffice.com, which sold for $32,500.

The Specials category came in first, accounting for 15.5% of all domains sold in the past week, followed by Shopping at 15.4%.

Below please find the list of highlighted public domain sales.

Weekly Sales

Want to see your names on this list? Join Afternic today.

Afternic Weekly Sales: May 6, 2013 to May 12, 2013

Weekly Domain Sales Breakdown
Domain Sales for the week of May 6, 2013 to May 12, 2013

Afternic’s sales totaled $1,009,097.

The top public sale for the past week was FreeBackup.com, which sold for $45,000.

The Specials category came in first, accounting for 13.8% of all domains sold in the past week, followed by Recreation at 10.9%.

Below please find the list of highlighted public domain sales.

Want to see your names on this list? Join Afternic today.

Special Events Domain Investment

Special Events Domain InvestmentWhen it comes to hosting an event it’s all about the turnout. Gaining the greatest audience is what really makes the event a success. The same is true when purchasing a domain name. Attracting and driving the largest amount of traffic possible to your site is a must, but how can you ensure that your domain will draw that audience? Think of making a domain investment just as you would planning an event.

Make Sure the Timing’s Right

In order to host an event you want to make sure the timing is right. Take for example the current transition from Winter to Summer. As we enjoy the Spring season and the change from cold temperatures to warmer weather, consumers are beginning to take advantage of outdoor activities. Since they’re tired of being cooped up indoors, they’re searching for opportunities to get out and get moving. The outdoors also offer a more social environment and opens up the possibilities of social gatherings and hosting events.

With special events, in particular Weddings, being most popular in the warm months of summer, now is the perfect time to invest in a special events domain and capitalize on the many aspects that go into planning consumers’ big event days.

Determine Demand

Along with timing a domain investment, you’ll also want to take into consideration the demand for a particular product or service. If the timing is right and consumers are in the right mindset to take advantage of what your website has to offer, then the demand should positively affect the traffic to your new website.

Get Noticed

Drawing traffic to your website is sometimes easier said than done, which can also hold true for special events. If you’re interested in investing in a special events domain you should consider “advertising” your new domain just as you would your special event. Instead of waiting for consumers to simply visit your site or stumble upon it themselves, be proactive by building SEO value or creating a PPC campaign that will increase awareness for your new investment.

Afternic Weekly Sales: April 29, 2013 to May 5, 2013

Weekly Domain Sales Breakdown
Domain Sales for the week of April 29, 2013 to May 5, 2013

Afternic’s sales totaled $1,016,647.

The top public sale for the past week was GotHealth.com, which sold for $28,000.

The Specials category came in first, accounting for 13.6% of all domains sold in the past week, followed by Business at 12.7%.

Below please find the list of highlighted public domain sales.

Want to see your names on this list? Join Afternic today.

3 Tips to Making a Profit on a Domain Name Sale

Things you should know before you sell.
Maximize Profit
The task of selling a domain is never easy, but with the proper preparation it can be done in an efficient and timely manner that still earns you a profit. As a seller, you must not only be conscious of your own expectations of the selling process, but also of the buyers, and approach the situation very open minded.

Determine the Demand for the Domain

While you may be prepared to sell your domain, you will also need someone who is prepared to buy it. Determining the best time to sell your domain can make all the difference when it comes to receiving offers, negotiating, and making a profit. By waiting to sell your domain until there is a significant demand, which may be brought on by current trends or news, your desire to sell will be matched by buyers desire to purchase. When a domain is in high demand, you will have more interested inquiries, stronger bargaining power, and the ability to earn a higher profit. On the other hand, if there is no demand for your domain, then it might not be the best time for you to market your domain.

Let the Market Know Your Domain is For Sale

Once you’ve determined that there is a market for your domain, you’ll want to let buyers know that it’s available and where they can find more information. Parking your domain is a great way to market your domain, while also earning some money. By parking your domain, buyers who turn to search engines, or directly type in your domain into the address bar, will have the opportunity to see that the domain is for sale and who they should contact for inquiries.

Making connections with bloggers, who post relevant content about your domain name, can also be a great outlet for selling your domain. Having them get the news out about your newly available domain can help you reach a greater audience and sell your domain even quicker.

Price is More Than Just a Number

As a seller, you want to earn the greatest possible profit, but it’s crucial that your price is still reasonable. While you see may see dollar signs as profit, buyers’ perception of the price includes many more factors. To buyers, price communicates value, popularity, and development opportunities, so it’s essential that the price properly represents the domain’s worth.

Not only is it important that you choose the right price, but you’ll also want to include the price you decide on wherever you are listing your domain for sale. By adding a price to your domain listing, you will encourage serious buyers to contact you because they will be feel more prepared going into negotiation.

Afternic Weekly Sales: April 22, 2013 to April 28, 2013

Weekly Domain Sales Breakdown
Domain Sales for the week of April 22, 2013 to April 28, 2013

Afternic’s sales totaled $1,212,847.

The top public sale for the past week was Seeq.com, which sold for $33,000.

The Specials category came in first, accounting for 13.9% of all domains sold in the past week, followed by Society at 10.8%.

Below please find the list of highlighted public domain sales.

Want to see your names on this list? Join Afternic today.