Afternic Weekly Sales: July 22, 2013 – July 28, 2013

Weekly Domain Sales Breakdown
Domain Sales for the week of July 22, 2013 to July 28, 2013

Afternic’s sales totaled $1,058,026.

The top public sale for the past week was DrugPrices.com, which sold for $39,500.

The Specials category came in first, accounting for 12.8% of all domains sold in the past week, followed by Family and Business at 8.4% each.

Below please find the list of highlighted public domain sales.

Weekly Sales Image

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3 Rules for Domain Development

Make the most of your domain investment with the right development tactics.

When developing a domain, every individual has their own technique. Whether your goal is to flip your domain, develop a website, or something else, it is important that you approach the development of your domain with an agenda in mind.

Find the Right Balance Between SEO and PPC

When it comes to promoting your domain through SEO or PPC, it is easy to become caught up in one approach over the other. You may feel more comfortable pursuing a PPC campaign because you have more control and can monitor the success of your campaign, causing your SEO efforts to fall behind. However, even if your confidence in PPC is stronger, it’s important to incorporate both approaches in your domain development until you find a balance that works most effectively for your domain.

Pay Attention to Multiple Search Engines

With Google being the powerhouse of search engines today, many consumers and businesses tend to overlook the other search engines available. However, just because the majority of the internet population prefers one search engine does not mean you can simply forget about the others, such as Bing and Yahoo.

In Bing’s recent Bing It On campaign, consumers were challenged to search keywords and compare the results of Bing and Google. Surprisingly, many individuals chose the Bing results over Google, favoring the layout and the quality of the results that Bing represented. So while Google might be the most popular search engine at the moment, there is still potential for traffic to come from other search sources.

Don’t Be Misled by Well Ranking Domains

Before purchasing a domain, you should conduct a background check on your prospective selection. While your initial reaction may be that the name sounds good and you think that the keyword is one that draws traffic, it’s crucial that you determine the actual facts about the domain. If you search for the keyword and it happens to place #1 in search results, that’s great, but that will only be beneficial if that keyword has a high search volume.

Afternic Weekly Sales: July 15, 2013 – July 21, 2013

Weekly Domain Sales Breakdown
Domain Sales for the week of July 15, 2013 to July 21, 2013

Afternic’s sales totaled $1,037,702.

The top public sale for the past week was LightArt.com, which sold for $32,000.

The Specials category came in first, accounting for 12.0% of all domains sold in the past week, followed by Society at 11.8%.

Below please find the list of highlighted public domain sales.

Weekly Sales Image

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How to Think Like a Domainer

Four ways to use your domains effectively.

After growing your domain portfolio you might be wondering what’s next for your plethora of new domain assets. While you can plan to flip each domain, hoping to make a quick and profitable sale shortly after your purchase, there are plenty of other viable options for your domains’ use.

Website Development

One of the most obvious uses for a domain is website development. With the right tools and proper development, a relevant domain name can help catapult your businesses presence online. However, with the amount of resources and time that it takes to development a website, this option will only be beneficial if you have a business, blog, or idea worth promoting through an entire website.

Vanity URLs

At any given time a domainer often has a significant portfolio of names, which allows them to take advantage of a multiple domain strategy. While your plethora of domains might all have different statuses, some developed, some parked, and the occasional one leased, you also have the opportunity to benefit from using a domain as a vanity URL. If, for example, you are trying to determine the amount of traffic that is derived from a particular advertisement or social campaign, a vanity URL provides an efficient way to do this.

Parking

You might not know exactly what you’d like to do with a particular domain at this very moment, but that doesn’t mean you can’t benefit from it while you’re still deciding. Instead of sitting on the name, letting it remain vacant and unused, parking can provide a nice opportunity to earn revenue. Parking your domain will also increase your domains visibility and allow potential buyers to see both the domain and your contact information if they’re interested in purchasing.

Leasing

When it comes to selling your domain, you might be more prepared to sell then the market is to buy. You can wait for a buyer to acquire the appropriate funds needed to purchase your domain, but the option of domain leasing serves as a great compromise between both the selling and buying parties. With the proper agreement, a domain leasing deal can be a win-win, providing revenue to the seller and the use of the domain to the buyer.

Why Aren’t Your Domains Selling?

How to avoid these common domain selling mistakes.

Whether your domain has been on the market for one day or one year, the anticipation of a sale is always lingering. Once you’ve made the determination that you are ready to sell, you want that instant gratification of a profit, but unfortunately it’s not always that easy. Instead of continuing to wonder about why your domains aren’t selling, you should be more focused on reevaluating your selling strategy.

You Have a Non-Negotiable Attitude

As a seller you know how much you purchased the domain for, how much you would like to sell it for, and how much of a profit you would like to make, but that doesn’t mean you can’t be open to a negotiation. Unless you are lucky enough to receive an offer over your asking price, chances are you need to offer some flexibility. You don’t have to completely lose sight of your ideal number, but listening to the buyer and better understanding their perspective will certainly be more productive.

It’s Not The Right Time

A common oversight when selling domains is the fact that you must conduct research before deciding to market your domain for sale. While you might be ready to sell a domain to earn a profit, it is necessary that you determine whether there is a demand for your domain. If there is no one interested in purchasing your domain at that time, it most likely won’t have a large appeal to any audience.

You’re Not Being Proactive

Determining that you want to sell your domain is a great starting point, but actually entering into the selling process is a whole other task.  Instead of announcing that your domain is for sale to whomever might be listening, it’s crucial that you work to increase the visibility of your domain. Whether you announce it on your blog, list it on a domain marketplace, or search for a buyer on your own, you must be actively searching out your buyer.

Afternic Weekly Sales: July 8, 2013 to July 14, 2013

Weekly Domain Sales Breakdown
Domain Sales for the week of July 8, 2013 to July 14, 2013

Afternic’s sales totaled $1,073,756.

The top public sale for the past week was AHN.org, which sold for $50,000.

The Specials category came in first, accounting for 16.9% of all domains sold in the past week, followed by Business at 13.9%.

Below please find the list of highlighted public domain sales.

SalesTrend14July13

Want to see your names on this list? Join Afternic today.

Contacting Your Next Buyer

The Do’s and Don’ts of Email Outreach

When it comes to finding a buyer, there are multiple channels you can pursue to make an initial connection. Depending on the type of buyer, different channels will be more effective than others. While a social media enthusiast might be best reached through social outreach, a busy entrepreneur may respond better to receiving a phone call or an introduction email. Regardless of what you think is best, it is important to understand your buyer and how you can best get a hold of their attention.

If you determine that email is your best method of contact, be sure to follow these guidelines when drafting your email to a potential buyer.

Include a Personal Greeting

On any given day it is easy to acquire an inbox full of emails, making email outreach even more of a challenge. The key to grabbing attention and peaking the interest of your email recipient is making a personal connection. More often than not emails are deleted in bulk because they have no customization and are just daily subscriptions that clutter mailboxes. In order to convince readers to open your email, try enticing them with their name, or the name of their company, so they become interested in what more you know or have to offer.

Don’t Include Attachments

Getting buyers to open your email might also depend on whether or not you’ve included an attachment. While an attachment isn’t necessarily a deal breaker for email conversion, it does present the question of spam. So instead of attaching the domains that you have for sale, include them within the body of your email so buyers won’t have to feel at risk by opening your unknown attachment.

Show That You’ve Done Your Homework

Since you’ve clearly sought out this person and their information, and concluded that they have the potential to make a purchase, you’ll want to share the thinking behind your outreach. They might not be in the market for a new domain name, but perhaps your point of view and reasons why it would work so great for them might change their mind.

Is it too Good to be True?

What to do when a buyer’s offer is way more than you expected.

Every seller hopes that some miracle buyer will come along and offer them way more money than their domain is actually worth, but realistically those buyers are few and far between. So when someone actually comes along and offers you substantially more than what your domain is worth, what should you do?

Verify That It’s Not a Scam

Unfortunately, sometimes things are too good to be true. While this realistic attitude can be a downer, it’s crucial that you consider the possibility of a scam before proceeding further. By simply conducting some research on the buyer, their company, or even just the origin of their email address you can work to determine whether the offer is actually real or not.

Don’t Accept Immediately

Once you’ve qualified the offer as real, your initial reaction might be to accept it immediately, but doing so might cause the buyer to question their offer. The majority of domain sales result in negotiations that go back and forth at least a couple of times, so in order to keep your buyer comfortable with their offer, don’t jump at it too quickly.

Ask For Information

A great way to “stall” in your acceptance, or gain a better understanding as to why they are willing to splurge on a domain, is asking them what they plan to do with the name. A personal conversation lets them know you’re interested in both their offer and development idea without having to risk losing a serious profit or saying yes instantly.

Accept With Ease

Since you already decided to accept the offer the moment it was introduced to you, you must work to maintain your cool throughout all communication with the buyer. Keeping a professional and serious tone when accepting the offer keeps the buyer from questioning any potential oversights they may have had, because they probably expected some degree of negotiation to occur.

.PW Offers Single Character Domains

Join the Professional Web namespace with a new .PW domain.

As ICANN continues to approve and release new gTLDs to the market, the opportunity to purchase new domain names is ever growing. With the introduction of the .PW extension just a few short weeks ago, the Professional Web has now announced the auction of single character domain names.

Until ICANN’s approval of new gTLDs, single character domains have long been purchased, registered, and hard to acquire. With the benefit that a single character domain presents, now is the time to take advantage of the opportunity that the .PW namespace presents. Single character domains have already sold, including P.pw, W.pw, and U.pw, providing companies with a chance to expand their web presence.

The .PW registry has already experienced over 250,000 domains being registered within the first three months since it has been available, making it the most successful TLD launch since .co.

Starting tomorrow, July 12, 2013, the auction will run on Namejet through July 16, 2013. In order to participate in the .PW single character auction, please register on Namejet.

4 Preventable Domaining Blunders

Everyone makes mistakes, but these domaining mistakes are effortlessly avoidable.

When it comes to any sales process, mistakes are bound to happen. The key is to learn from these mistakes so that moving forward you can avoid the missteps that lead towards lost sales, profits, or just plain disasters.

Turning Down a Good Offer

Always thinking you can get a better offer for your domain can lead to a long and drawn out selling process, which is more than okay if you’re willing to wait. However, if you’re selling your domain because you need the money now, getting picky about your selling price certainly will not help your case. While it’s understandable that you want to make the most profit possible, turning down a good offer, only to get anxious and accept a lower one, is not the way to do it.

Purchasing Only Trend Domains

Building your domain portfolio with a single variety of domain names can lead to wealth of great opportunities, or a complete lack thereof. Trend domains are especially risky in this situation. While the whole point of a trend domain is to profit from its fast-paced popularity, focusing on only trend domains carries the risk of resulting in either a huge payoff or an unfortunate flop.

Not Checking Your Email

With all the potential outlets for communication, it’s sometimes difficult to keep track of everything all the time. Whether you have one email address, or a dozen, it’s essential that you monitor them regularly to avoid missing out on any potential offers. To simplify your constant checking, select one email address and use it for everything that has to do with domaining, that way you know exactly where potential buyers might contact you.

Forgetting to Update Your WHOIS Information

Keeping your WHOIS information up to date is also crucial. This small detail is probably not at the top of your to do list, but if a potential buyer is looking for your contact information, and the WHOIS information is incorrect, you run the risk of losing a possible sale.