Afternic Weekly Sales: September 16, 2013 – September 22, 2013

Weekly Domain Sales Breakdown
Domain Sales for the week of September 16, 2013 to September 22, 2013

Afternic’s sales totaled $904,382.

The top public sales for the past week was Credo.com, which sold for $75,000.

The Specials category came in first, accounting for 13.8% of all domains sold in the past week, followed by Recreation and Shopping at 8.6% each.

Below please find the list of highlighted public domain sales.

Weekly Sales 9-22

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GoDaddy Acquires Afternic – Primes Domain Aftermarket For New TLDs

Move Also Delivers Improved Service, Selection & Speed to More Aftermarket Customers

SCOTTSDALE, Ariz. (Sept. 19, 2013) – GoDaddy, the world’s leading domain name provider, has acquired Afternic, one of the industry’s leading domain name aftermarket companies based in Waltham, Massachusetts. The move creates an unprecedented level of domain name aftermarket inventory from one source and a frictionless marketplace – enabling buyers to purchase registered domain names offered for sale quickly and easily.

The move also bolsters ICANN’s upcoming Top Level Domains (TLD) program by fueling a more diverse aftermarket. Afternic’s Domain Listing Service (DLS) displays domain names at more than 100 different registrars – including 18 of the top-20. This gives new TLDs registries and resellers the best chance and easiest way to showcase their aftermarket domain names. As an example, instead of choosing a single registrar to sell an already registered name like Pizza.NYC – the name can be offered across the entire DLS network – giving the seller the most exposure and customers the best experience.

“Having the right domain name is vital, no matter your venture,” said GoDaddy CEO Blake Irving. “GoDaddy is working to bring the ‘domain aftermarket’ together with new registrations and make both super-simple to access. Our customers need an easy way to buy the name they want, regardless of whether it’s new or has been registered previously. This acquisition forms a registrar-led process that creates faster and more trusted transactions across the board.”

DLS gives buyers a more diverse range of results and affords sellers more exposure to customers searching for domain names. A domain name can be listed at a single registrar and also displayed across the registrar network – without any more work from the domain owner. GoDaddy plans to incorporate the DLS into its domain search results and add its aftermarket domain name inventory to the DLS in the coming months.

“The success of the new TLDs and the aftermarket relies on a tight-knit group of diverse registrars and Afternic has done tremendous work to bring everyone together,” said GoDaddy Vice President and General Manager Mike McLaughlin.

Industry partners Web.com, operator of Network Solutions and Register.com, and Tucows.com fully support GoDaddy’s new registrar-led model. “This is a terrific move by GoDaddy and a real milestone for the domain industry,” said Tucows CEO Elliot Noss. “Making it easier for customers to find, buy and manage aftermarket domain names is important. That is why GoDaddy, Tucows and other large registrars are working together for the industry and for customers.”

Afternic’s Fast Transfer network completes the transaction instantly, and will leverage the full security of GoDaddy’s world-class architecture, without requiring days for a domain name to transfer or having to negotiate confusing industry regulations.

“GoDaddy’s adoption and endorsement of Afternic as the standard for Fast Transfer will accelerate the growth of the domain aftermarket across the entire industry,” said Afternic SVP of Business Development Bob Mountain – who will remain Afternic’s Chief Revenue Officer. “Registrars around the world are realizing that the aftermarket presents a significant opportunity for revenue growth. GoDaddy’s acquisition and investment in Afternic is a win for registrars, domain owners, and customers, and will provide the necessary scale to grow the aftermarket for years to come.”

“Afternic and GoDaddy share a vision for creating a unified domain aftermarket,” said Kelly Conlin, the Chairman and CEO of NameMedia, Afternic’s parent company. “By operating Afternic with the interests of the registrars and their customers first and foremost, this transaction not only fulfills this vision, but reinforces that registrars are the very best place to find all available domain names.”

GoDaddy plans to keep the Afternic staff in the Boston area.  GoDaddy is also acquiring SmartName, a domain parking service, as well as NameFind, a new service for helping entrepreneurs brainstorm a brand name for their business. NameMedia will continue to operate its BuyDomains.com marketplace of proprietary domain names and its website development group. Conlin will remain Name Media’s Chairman and CEO, while also becoming a strategic advisor to the Afternic management team following the acquisition.

Financial terms of the transaction were not disclosed.

To see Afternic’s inventory – visit Afternic.com.
GoDaddy’s expired domain name auctions will be held at Auctions.GoDaddy.com.

Connect with GoDaddy on Facebook & Twitter.

Read why our customers recommend GoDaddy.

About GoDaddy
GoDaddy is the world’s largest domain name provider, Web hosting provider and new SSL certificate provider, focused on helping small businesses grow larger. GoDaddy provides dozens of cloud-based services and is the largest worldwide mass-market hosting provider by annual revenue according to 451 Research (Mass-Market Hosting Report-Fall 2012) and isthe #1 provider of net-new SSL certificates for 2012, according to the Netcraft, LTD Secure Server Survey.  To learn more about the company, visit GoDaddy.com/PR.

About Afternic
Afternic is the world’s premiere domain marketplace, listing more than five million premium domain names available for sale and receiving more than 75 million domain searches each month—more than any other domain marketplace. Founded in 1999, Afternic launched the first website where domain owners could list their domain for sale, and prospective domain buyers could review available inventory—connecting buyers and sellers of domain names for the first time and creating the industry’s first domain marketplace. Since the company’s founding, Afternic has been continuously expanding and innovating, introducing new technologies like Fast Transfer that allow a domain buyer to have immediate control of a purchased domain, and building a distribution network that now includes more than 100 partners that market Afternic’s domain listings the world over. To learn more about the company visit Afternic.com.

GoDaddy’s Acquisition of Afternic FAQs

logo_afternic_pantone

Q:   What led to today’s announcement of GoDaddy’s acquisition of Afternic?

A:   Both Afternic and GoDaddy share a vision for a unified domain aftermarket that allows any registrar anywhere in the world to offer for sale all of the available secondary market domains with the same confidence that exists in the primary market. Afternic is the premier domain aftermarket, founded in 1999. GoDaddy is the world’s largest registrar, founded in 1997. Both of the companies appreciate that success on the Internet is built around connectivity. In the case of the domain aftermarket, this means that a standard needs to exist for registrars to connect to a trusted source of aftermarket domains. Afternic has built that connectivity platform—called Fast Transfer—and GoDaddy will not only join the platform, but will commit to investing in enhancements that will benefit the entire domain industry.

Q:   What does this mean to me as an Afternic reseller? 

A:   First and foremast, it continues to position the registrar as the place to get a name, whether primary, secondary or new gTLD.  It also means more inventory, more advanced features, and more revenue.  First, GoDaddy will fully join Afternic as a Fast Transfer partner and add nearly one million Fast Transfer domains to Afternic; therefore, your customers will have an expanded inventory of high quality domains from which to choose.  Second, GoDaddy’s ownership brings significantly more resources to bear on developing cutting edge aftermarket technology – things like the ability for a customer to list directly from the registrar control panel. Finally, we expect this new inventory and these new features will result in incremental revenue for all registrars that are part of Afternic as it becomes a standard for Fast Transfer that helps drive inventory validation and sales velocity.

Q:   Does this mean that Afternic will be absorbed into GoDaddy?  How will Afternic be operated going forward?

A:   GoDaddy plans to operate Afternic as a utility for the industry, helping drive standardization. Afternic will continue to operate under the Afternic brand, and the same customer service, sales and business development team members whom you know and work with today will continue to support your business. Additionally, GoDaddy plans to join the Afternic network as a full losing-gaining registrar, adding >900k listings.  Most importantly, existing reseller agreements (and economics) will remain in place for at least 12 months.

Q:   Why is the domain aftermarket so important to GoDaddy?

A:   GoDaddy believes that the domain aftermarket has tremendous growth opportunities for all registrars and that a highly functioning aftermarket will continue to position registrars as the place to get a name, whether primary, secondary or new gTLD. When compared to other market categories, like automobiles, the percentage of the market represented by the aftermarket has been very low in the domain industry. This is attributed to many factors, including the awareness of registrants to the opportunities in the aftermarket, the validity of the inventory that’s in the aftermarket, and the presentation of aftermarket inventory on reseller sites. In short, every efficient market has a clearing platform that enables supply to connect with demand, and GoDaddy believes that every stakeholder in the domain industry will benefit from a unified platform: domain owners can opt-in to the aftermarket directly from their registrar control panel, domain buyers can see the most comprehensive supply of validated inventory when searching for a domain name with the same purchase experience as buying a domain on the primary market. It’s a level playing field: Afternic is the interchange network that connects the aftermarket, and GoDaddy participates as any other reseller, supplying its registrants’ inventory for sale across the entire network and providing all of the available inventory for sale on its website.

Q:   How does this impact my agreement with NameMedia?

A:   All aspects of your NameMedia agreement will remain in effect including commissions on BuyDomains inventory and other services. BuyDomains will continue to be operated by NameMedia and is not part of this transaction.  However, we are asking for your consent to assign your agreement to GoDaddy.  This is important to ensure there is no disruption to your revenue stream upon closing.

Q:   What technical innovations should we expect?

A:   We anticipate delivering a wide range of technical innovations – like listings from the registrar control panel – as we supplement the Afternic team with GoDaddy’s formidable resources.  We anticipate receiving significant registrar input on the features that would be most valuable for them.

Q:   Will GoDaddy continue to support Standard Transfer?

A:   Standard Transfer will continue to be supported.  Some TLDs do not support Fast Transfer so we expect Standard Transfer will be part of the aftermarket for years to come.  We do believe though that the registrar-centric Fast Transfer approach is the future growth of the aftermarket.

Q:   How does this impact the NameMedia sales team who’s been selling my portfolio?

A:   The Afternic sales team will remain in place and will be available to support you.

GoDaddy Acquisition FAQ for Afternic Members

logo_afternic_pantone

Q:  What led to today’s announcement of GoDaddy’s acquisition of Afternic?

A:   Both Afternic and GoDaddy share a vision for a unified domain aftermarket that allows any registrar anywhere in the world to offer for sale all of the available secondary market domains with the same confidence that exists in the primary market. Afternic is the premier domain aftermarket, founded in 1999. GoDaddy is the world’s largest registrar, founded in 1997. Both of the companies appreciate that success on the Internet is built around connectivity. In the case of the domain aftermarket, this means that a standard needs to exist for registrars to connect to a trusted source of aftermarket domains. Afternic has built that connectivity platform—called Fast Transfer—and GoDaddy will not only join the platform, but will commit to investing in enhancements that will benefit the entire domain industry.

Q:   How does this affect my Afternic account?

A:   Afternic will continue to operate as a stand-alone site and Afternic customers can manage their portfolios there for parking, listing, appraisals, escrow and other services directly at the Afternic.com control panel as they always have.

Q:   Does this mean that Afternic will be absorbed into GoDaddy?  How will Afternic be operated going forward?

A:   GoDaddy plans to operate Afternic as a utility for the industry, helping drive standardization. Afternic will continue to operate under the Afternic brand, and the same customer service, sales and business development team members whom you know and work with today will continue to support your business.

Q:   How will this benefit me as an Afternic customer? 

A:   First and foremost the largest registrar in the world is committed to joining the Afternic reseller network so your sales velocity should increase when your Afternic-listed domains are available on GoDaddy.com as Fast Transfer.  Second, GoDaddy’s ownership brings more resources for developing cutting edge aftermarket technology.  As a result your registrar will soon be able to provide Afternic opt-in services from their control panel, saving you the time and effort of managing your portfolio in multiple places.  Lastly, the Afternic network will continue to accelerate its growth giving you more places to sell your domains.  Afternic added nine new registrars last quarter and we expect to increase the pace of growth going forward.

Q:   Why is the domain aftermarket so important to GoDaddy?

A:   GoDaddy believes that the domain aftermarket has tremendous growth opportunities for all registrars and that a highly functioning aftermarket will continue to position registrars as the place to get a name, whether primary, secondary or new gTLD. When compared to other market categories, like automobiles, the percentage of the market represented by the aftermarket has been very low in the domain industry. This is attributed to many factors, including the awareness of registrants to the opportunities in the aftermarket, the validity of the inventory that’s in the aftermarket, and the presentation of aftermarket inventory on reseller sites. In short, every efficient market has a clearing platform that enables supply to connect with demand, and GoDaddy believes that every stakeholder in the domain industry will benefit from a unified platform: domain owners can opt-in to the aftermarket directly from their registrar control panel, domain buyers can see the most comprehensive supply of validated inventory when searching for a domain name with the same purchase experience as buying a domain on the primary market. It’s a level playing field: Afternic is the interchange network that connects the aftermarket, and GoDaddy participates as any other reseller, supplying its registrants’ inventory for sale across the entire network and providing all of the available inventory for sale on its website.

Q:   Will GoDaddy continue to support Standard Transfer?

A:   Standard Transfer will continue to be supported.  Some TLDs do not support Fast Transfer so we expect Standard Transfer will be part of the aftermarket for years to come.  We do believe though that the registrar-centric Fast Transfer approach is the future growth of the aftermarket.

Q:   How does this impact the sales team who’s been selling my portfolio?

A:   The Afternic sales team will remain in place and will be available to support you.  Your account manager will remain the same and Afternic will continue to support you with their fully integrated CRM system and world-class sales operations.

Q.   Is Go Daddy also purchasing the BuyDomains portfolio or marketplace?

A:   No, BuyDomains will continue to be operated independently by NameMedia.

 

Afternic Weekly Sales: September 9, 2013 – September 15, 2013

Weekly Domain Sales Breakdown
Domain Sales for the week of September 9, 2013 to September 15, 2013

Afternic’s sales totaled $951,287.

The top public sales for the past week was BaliMap.com, which sold for $10,000.

The Specials category came in first, accounting for 11.6% of all domains sold in the past week, followed by Computers at 9.1%.

Below please find the list of highlighted public domain sales.

Weekly sales 9-17

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Afternic Weekly Sales: September 2, 2013 – September 8, 2013

Weekly Domain Sales Breakdown
Domain Sales for the week of September 2, 2013 to September 8, 2013

Afternic’s sales totaled $968,810.

The top public sales for the past week was HomeSinc.com, which sold for $15,000.

The Computers category came in first, accounting for 10.0% of all domains sold in the past week, followed by Specials at 9.5%.

Below please find the list of highlighted public domain sales.

9-10-2013 2-59-01 PM

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Afternic Weekly Sales: August 26, 2013 – September 1, 2013

Weekly Domain Sales Breakdown
Domain Sales for the week of August 26, 2013 to September 1, 2013

Afternic’s sales totaled $1,180,925.

The top public sales for the past week were Philanthropist.com, and Dentil.com> which each sold for $50,000.

The Specials category came in first, accounting for 12.2% of all domains sold in the past week, followed by Computers at 9.9%.

Below please find the list of highlighted public domain sales.

9-4-2013 10-16-13 AM

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