New Austrian gTLD .WIEN to Launch on Afternic

Afternic Providing Pricing Expertise & Domain Name Launch Strategy for New Premium Name

Afternic is the official launch partner of the new generic top-level domain (gTLD) .WIEN. As announced at the Domain Pulse conference, Afternic has been selected to develop and implement an international, premium domain name strategy.

The .WIEN domain, the German name for Austria’s capital city Vienna, is being launched under the slogan “Our City. Our Domain.” It serves as a strong message for residents, local businesses and those wishing to establish a presence in Vienna, known as one of Europe’s most beautiful capitals with nearly 2 million citizens and a bustling business climate.

Afternic is identifying, appraising and marketing the most valuable domain for the new .WIEN extension. Doing this enables local and regional businesses to promote their services online. Once the gTLD reaches general availability, currently scheduled for July 2014, the .WIEN premium domain name will be listed on the Afternic marketplace and made available to accredited registrars. CEO Ronald Schwaerzler commented, “We recognize the importance of a solid, premium-pricing domain name strategy supporting the successful launch of a new gTLD. We know Afternic is the right choice and is a true industry leader and highly-regarded brokerage company. With Afternic’s expertise, .WIEN domain names are sure to find their best buyers.”

“This new domain name is exactly what the gTLD expansion is all about, creating something online that is relevant, like .WIEN for Vienna,” said Afternic Chief Revenue Officer Bob Mountain. “With our broad international audience and a firm foothold in the German-speaking world, Afternic can create global demand and ensure appropriate allocation for this valuable asset.”

See full Press Release here.

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