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Introducing DomainNames.com: GoDaddy’s invite‑only showroom for the world’s most valuable domains

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High-value domain owners have long relied on a list-and-wait strategy to maximize sale prices. Today, GoDaddy is launching a new invite-only service for ultra-premium domains that deploys our unrivaled expertise, data, and marketing muscle to maximize the sale of your domains.

If you own a category-defining .com, a rare two-letter gem, a single-word .com or .ai, or a numeric masterpiece, your asset deserves the best. And the best is here. Introducing DomainNames.com, the definitive showroom for your ultra-premium domain name.

 

Introducing DomainNames.com

GoDaddy, the world’s largest aftermarket brand, has a long history of turning inbound interest into successful sales through decades of investment in infrastructure, talent, and marketing. The industry has seen a glimpse of our headline sales such as Voice.com ($30M) and NFTs.com ($15M), which underscore what’s possible when the right buyer meets the right name through GoDaddy.

With DomainNames.com, we’re flipping the script with proactive outreach where appropriate, amplified by AI- and ML-powered targeting and prediction models, to connect your high-value domain with the most likely buyers through timely, high-intent engagement.

Most importantly, ultra-premium domain owners can now leverage GoDaddy’s unmatched global reach, trusted brand, and powerful marketing engine to accelerate sales and maximize the true value of their domains.

DomainNames.com is an invite-only showroom from GoDaddy, exclusively for sellers of high-value domains. This new ultra-premium approach comes to the market following years of testing, learning, and refining our approach.

We’re now inviting select domain owners to experience the power of DomainNames.com.

 

The Power of GoDaddy Meets Ultra-Premium Domains

DomainNames.com isn’t a generic marketplace. It’s a hand-curated showroom for the most sought-after domains on the internet. Accepted domains, via an exclusive agreement, join an elite collection supported by GoDaddy’s most experienced sales and marketing professionals.

Our core value to high-value domain name owners comes from GoDaddy’s reach, data, and network.

With over 20 million customers, 81 million domain names under management, and more than $2 billion in aftermarket sales, GoDaddy’s data is unmatched.

Using this data, we’re developing new buyer-intent modeling with category insights and predictive analytics to identify and engage the most likely acquirers for your domain name, with maximum retail value in mind.

This unique and unparalleled matching is combined with a team of our top premium brokers. Our team brings decades of experience to the forefront, using strategic methods to connect and negotiate with a wide network of buyers.

Ultra-premium domain name owners also receive:

Showroom placement

Your domain shines in an exclusive, front-and-center showcase, with a bespoke landing page and editorial merchandising in curated collections.

Branding

We craft a custom logo for your domain, elevating its market presence and making it unforgettable.

Targeted marketing

Your domain gets top-tier visibility across select social and digital channels, putting it in front of decision-makers who matter, all backed by GoDaddy’s unmatched brand recognition.

Together, these efforts combine the scale and credibility of a global leader with the focus and care of a boutique-style approach, creating new opportunities to unlock the full potential of ultra-premium domains.

 

How to apply

Listings on DomainNames.com are by invitation only. We accept only a limited number of ultra-premium domains typically valued at six figures and above. If you believe your domain meets these criteria, head to DomainNames.com to submit your domain name.

We’ll review fit, outline next steps, and discuss exclusivity terms during onboarding.

DomainNames.com is more than a new service—it’s a new standard for how ultra-premium domains are showcased and sold. By combining GoDaddy’s global scale, trusted brand, and unmatched data with a boutique, high-care approach, we’re creating the most effective path to maximize value for the world’s best domains.

Wade Smith is the Director of Aftermarket Sales at GoDaddy, where he leads a global brokerage team dedicated to maximizing premium domain sales through Afternic. A veteran of the domain industry, Wade previously held leadership roles at Uniregistry, rising from Senior Broker to Director, and has helped drive hundreds of millions in domain transactions throughout his career.

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