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What’s New? Advanced Filtering, Bulk Search, Price Requests and UI Adjustments


Afternic’s product team consistently works behind the scenes to bring more features and functionality to the platform. We’re excited to share four new updates with you, covering advanced filtering, bulk search, price requests, and some user interface (UI) adjustments.


Advanced Filtering

Learning from user feedback, we’re launching a set of advanced filters to help you manage your domains more effectively. Launching gradually to sellers from June 25, these filters highlight domains needing attention and provide a new way to update your names in bulk.

To access these filters, click the new “Filters” button on your Portfolio page. To begin with, there are five filters that will help you pinpoint the domain names you want to manage.

  • Lease to Own: A new option to sell domains at Afternic since 2023. Use this filter to see which domains have Lease to Own enabled or disabled.
  • Buy it Now: Filter domain listings by minimum or maximum Buy it Now price.
  • Floor Price: Filter domain listings by minimum or maximum floor price.
  • Minimum Offer: Filter domain listings by minimum or maximum offer.
  • SLD Length: Filter domains by the number of characters before the dot.

These filters can be used individually or together to fully customize your domain display, letting you focus on specific domain names that need your attention.

For sellers who like to work from a spreadsheet, filtered results can be exported! Once you have implemented your filters, head to the “Export” button on your Portfolio page, where a customized CSV file will be available.


Bulk Search

Alongside advanced filtering, we’ve enhanced the search bar on your Portfolio page to support multiple domains or keywords. Bulk search, launching gradually to customers from June 25, allows sellers to simply type or copy-paste multiple domains or keywords to narrow down their list.

Searching for domains, keywords, and even specific domain extensions is now faster and simpler than ever. Here’s a look at three ways to utilize Bulk Search.

  • Multiple domains: type in multiple domain names and narrow down your portfolio view to see just these domains.
    • Example search:,,
  • Multiple keywords: type in multiple keywords to find domains in your portfolio containing these keywords.
    • Example search: group, home, solutions
  • Multiple domain extensions: change prices or settings for domains in specific extensions by searching for those domain extensions.
    • Example search: .com, .ai, .io

Bulk search domains can then be filtered down, too, allowing you to focus on the management of specific domain names.


Price Request Adjustments

Price Requests are created when there’s active interest in a seller’s domain, but no Buy it Now or Floor price is listed. Previously found via Afternic’s Portfolio page, Price Requests are now moving to the Lead Center.

Moving Price Requests to the Lead Center

Price Requests have always been considered the first stage of an unpriced lead. The launch of the Lead Center in 2023 offers sellers a place to monitor leads, and it’s logical for Price Requests to move there as well.

To keep track of your Price Requests in the Lead Center, focus on the “Needs Attention” tab. Here, you’ll find Price Requests alongside other important brokered lead messages, like offers awaiting your response. You can also see these requests through your Afternic Dashboard.
When you click on a Price Request lead, you’ll get an overview of the lead. This overview allows you to tell your broker both a Buy it Now and Floor price, helping them kickstart the negotiation process.


Price Request Email Redesign

Along with on-screen notifications, Afternic sends a Price Request email to inform you of interest in your domain name. We’ve recently redesigned these emails to match the new Lead Center experience.

Hitting the reply button takes you to the Lead Center. Once your broker has your Buy it Now and Floor prices, they’ll begin the negotiation process.


User Interface Changes

In preparation for new products and features coming to Afternic in 2024, we have adjusted the location of some pages in the navigation menu. These changes in Portfolio and Lead Center navigation were inspired by the separate Portfolio and Sales sections on


Navigating to the Portfolio tab now, you’ll notice that we’ve moved from five sub-links to three. This is focused on helping you add and manage domain names in your Afternic account, with three destinations to go to:
1. All Domains: view domain names in your portfolio
2. Add Domains: add new domains to your portfolio
3. Parking: interact with your parking dashboard

Both “Lease Out” and “Sold” pages are now in a new section.



That new section is called Sales, helping you focus on pending and completed domain sales at Afternic.
The Lead Center, launched in 2023, has also moved to the Sales section. Through the Lead Center, you’ll continue to monitor inbound brokered leads, interact with your assigned brokers, and manage your Price Requests.

Along with the Lead Center, both “Leased Out” and “Sold” pages have moved to the Sales section, offering quick access to your recent and historical sales.


We’re excited to continue sharing updates to our platform, based on the feedback we hear from you. Stay tuned to the Afternic Blog for more product updates throughout 2024. As always, we’d love to hear your feedback, which can be shared directly with us through

James Iles is the domain investment community manager for GoDaddy. Prior to this, James was a prolific writer in the domain name industry through outlets such as and Outside domaining, James’ free time is taken up by his baby daughter.

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