In today’s crowded marketplace, standing out is crucial. Afternic Boost is a new merchandising program designed to increase your domains’ visibility on GoDaddy and, ultimately, drive more sales.

We have been experimenting with how to drive more exposure for Afternic domains on GoDaddy, and we’re thrilled to announce that these experiments yielded impressive results, contributing to a 10% increase in sales performance for participating portfolios.*

As a result, we’re rolling out Boost as a standard inclusion for all Afternic listings starting September 4, 2024. This enhancement comes with an additional 5% on our standard commission, however, because we understand that one size doesn’t fit all, you can opt out at any time if you prefer not to participate.

Why Boost Works

We heard your feedback: you want increased exposure on GoDaddy. Afternic Boost is our answer.

Participating domains receive:

• Higher visibility in GoDaddy’s suggested search results
• “Verified” badges on exact-match searches for Fast Transfer domains
• “Verified” badges on domain landers
• Targeted email marketing campaigns to potential buyers

As the world’s largest registrar, GoDaddy acts as a massive digital storefront that continuously invests in marketing to attract domain shoppers. Boost allows you to leverage GoDaddy’s vast customer base and marketing efforts, tapping into a pre-qualified audience already in a domain-buying mindset.

Remember, Boost can contribute up to a 10% increase in sales performance.

While it may seem like an extra cost, consider Boost an investment in marketing and increased sales potential. In the increasingly competitive domain market, Boost strategically positions your domains in front of motivated buyers, potentially leading to faster sales and higher prices.

Paying for premium merchandising isn’t unique to the domain industry. Online marketplaces, such as Amazon, Facebook, and Zillow, offer sponsored listings to increase sellers’ exposure in search. Similarly, Boost allows domain investors to enhance their visibility in a competitive digital marketplace.

Next Steps

Experimentation with Boost will continue through the month of August. As of September 4, Afternic Boost will be automatically activated at the account level, optimizing your entire portfolio’s visibility.

If you decide Boost isn’t right for you, you can easily opt out. Visit afternic.com/account/boost to review your Boost status or to opt out. If you choose to remain enrolled, you’ll continue benefiting from enhanced visibility across the GoDaddy platform.

Happy selling!

*Disclaimer: Individual results may vary. Based on internal data of GoDaddy aftermarket sales from January 2024 through June 2024.