Introducing: A New Transaction Assurance Experience – Increased Automation, Speed, and Transparency

Afternic is introducing advancements in our domain delivery process known as transaction assurance (TA). Starting today, sellers may notice transactions closing faster, with increased automation and improved processes. Plus, even more transactions will now be fully automated from start to finish, all within a new user interface. 

Combining the best practices and processes from Afternic, Dan.com and Uniregistry, this new transaction assurance system delivers a seamless transaction closing experience for domain sellers.  

What is the new TA system? 

Rebuilt from the ground up, our new transaction assurance system aims to streamline domain transactions and make it easier for sellers to manage sales through Afternic. 

Behind the scenes, we’ve completely rewritten the TA process, prioritizing: 

• Automation: Where possible, we’ve simplified processes and introduced automation to increase efficiency. 

• Speed: Increased automation brings new speed to transaction closing at Afternic.

• Transparency: Our new transaction UI provides regular status updates so you always know what’s happening. 

• Messaging: A dedicated messaging system lets you contact our TA team from your transaction dashboard, rather than email, keeping all communications in-line. 

Explore details of our new TA system

Automation Highlights: What’s New? 

The new TA system brings a complete reevaluation of the transaction closing process at Afternic. We’ve refined processes, and included new automation wherever we can, with the goal of reducing the time you spend managing closing transactions. 

Here are the areas where you’ll noticed the biggest changes: 

Domain Transfers: You may see a reduction in time transferring domain names to Afternic, thanks to our automated process. When required, enter your up-to-date auth code in your Transaction Assurance UI, and our system will take it from there.  

Message Agents: With your new transaction dashboard, messaging our TA agents is much simpler. A dedicated message box appears at the top of each transaction, where you can reach our TA team directly. For improved conversation tracking, your messages, and our responses through this system are shown in your transaction timeline.  

TLD Detection: Different domain extensions (TLDs) require different closing processes. This is why automated TLD detection is built into this TA system, meaning faster updates and more automation with different TLDs. 

60-Day Lock Detection: If the domain name you sell is under a 60-day new registration lock at your current registrar, our system adapts accordingly. We reach out to the buyer to set up a domain name push, if they’re happy to receive the domain name at its current registrar. 

New UI: Increased Transparency and Enhanced Communication 

Our new system brings a new UI and increased transparency of the whole transaction process from start to end. Inspired by bot-like transactional messaging from Dan.com, we ensure sellers are kept up to date at every stage of the transaction. Through this clear messaging, we expect a significant reduction in the time that sellers spend talking with our TA agents. 

In line with our commitment to transparency, all existing Transaction Assurance emails have been revamped, and new ones have been introduced to support the new transaction assurance processes.  

Introduced from today, March 31, 2025, your transaction assurance emails will reflect a new design and content tailored to the new transaction system. 

Further questions? Check our FAQs.

Looking forward 

This new transaction assurance experience is not just a one-time upgrade; it’s a continuous project. We are committed to ongoing innovation, continuously adding automation and refining our processes to deliver the best possible experience for our users.  

Stay tuned as we continue to transform domain transactions with, ensuring that we continue to invest in the domain investor experience. 

Sold your first domain name through our new TA system? Let us know by tagging us on X @Afternic!