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A Fresh New Look for


2023 was a pivotal year for Afternic. The world’s leading domain name marketplace brought the Lead Center, Lease to Own, Custom Checkout Link, and more products and features to the market.

To complement the product advances Afternic made in 2023, we are excited to share the launch of a new! Our revamped website, which is gradually being rolled out over the next week, showcases the latest products and features along with guidance on effectively using Afternic’s platform.


Afternic 2.0

Afternic has been moving towards an upgraded experience since launching the Afternic 2.0 user dashboard in 2021. One of the final components of that effort involves transitioning from a legacy front-of-site design to a modern and sleek new design.

We embarked on this website redesign with the aim of providing sellers with more readily available information, resources and tools to empower their sales efforts. Buyers, meanwhile, are quickly connected with GoDaddy’s search capabilities.

As Afternic and become closer aligned, GoDaddy’s designers have infused Afternic’s new layout with components that echo’s spirit and ethos. A spirit that has influenced major Afternic product launches, including Lease to Own and Custom Checkout Link.

While navigating, you’ll find a comprehensive overview of our products and services and key statistics and information to help domain sellers better use Afternic’s platform.

You’ll also find new components, including a help center, a constantly evolving resource to provide sellers with quick answers to burning questions.

We have built this new website with information and insights at the forefront of our thought process, sharing more details than ever before about our services and how to use them, with more to come in the future.


Domain Search Has a New Home

Afternic’s classic view prominently displayed a search box, which let potential buyers search through inventory to purchase domain names. In our redesign of, we are moving away from offering on-site search results.

Buyer insights have revealed a strong association with the GoDaddy brand, generating trust and familiarity. Consequently, we’re streamlining the buyer journey by directing Afternic searches seamlessly to GoDaddy. This strategic shift allows us to dedicate expertise where it matters most: enhancing the seller experience on Afternic while simultaneously optimizing the buyer experience on GoDaddy.

By focusing our efforts on individual sides of the marketplace, we can deliver exceptional value to both parties and unlock new growth opportunities.

This allows the new to be a clear and defining resource for new and existing domain name sellers alike to learn about our products and services in greater detail.

For domain buyers who want to take a deeper dive into Afternic’s inventory, GoDaddy’s Domain Academy has an advanced search tool with intuitive filters to find and secure Afternic-listed domain names.

The Afternic advanced search tool, along with Domain Academy’s entire syllabus and toolkit, is included in GoDaddy’s Discount Domain Club’s premium membership.


Going Forward

We’re excited to share Afternic’s latest web experience with customers, but it doesn’t stop there.

Over time, we will introduce new elements to, enhancing the experience to make selling domain names better for everyone. User feedback will play a crucial role in shaping the future development of If you have feedback, we’d love to hear it via

James Iles is the domain investment community manager for GoDaddy. Prior to this, James was a prolific writer in the domain name industry through outlets such as and Outside domaining, James’ free time is taken up by his baby daughter.

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