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Afternic has unveiled a new landing page that may be familiar to customers of the GoDaddy-owned marketplace,  

Sellers on Afternic will now have access to these high-performing landers from, which offer a quick Buy It Now checkout experience with additional payment options for buyers. 

A High Performing Landing Page

The landing page has been a popular option for customers for several years, providing a high-performing, simple, clear, for-sale page.  

Since acquiring in 2022, Afternic’s team has been impressed by the design and performance of the landing page. Now, with the two marketplaces aligned under the GoDaddy brand, Afternic is making this page available as an additional landing page option for its sellers. 


The Power and Reach of the GoDaddy Brand 

Over the course of its lifetime, GoDaddy has invested significant funds into brand recognition. From Super Bowl ads to regular TV commercial campaigns, it’s safe to say that GoDaddy is the most recognizable name in domains.  

 That wide-reaching recognition means that there’s a degree of inherent trust when a potential buyer sees a GoDaddy-branded landing page listing a domain name for sale.  

Tying GoDaddy’s brand together with the landing page is, for some, a match made in heaven. 


Additional Payment Options 

Domain names using the landing pages at Afternic will redirect to the website, which offers a range of buyer payment options, including Alipay. Buyers will follow the purchase path, too. 


Coming Soon: More Features and Custom Colors 

Upon launching, this landing page option will be available with a standard background: navy blue.  

This was chosen thanks to the higher sell-through rate that has been achieved historically by sellers using this color. 

However, in the future, Afternic’s team will be implementing options to customize the colors of the landing page to allow sellers to adjust the landing page settings based on their own preferences. 

The landing page is currently available for Buy It Now listings only. In the future, Afternic will add additional features that will allow sellers to use more than just the current Buy It Now functionality. 


How to Use This Landing Page 

To begin using this landing page option, there are two prerequisites.  

  1.  Your domain names should point to and 
  2. Your domain names should contain a Buy It Now (BIN) price at Afternic. To check this, visit your portfolio page. 

To switch your domain names to the landing page, navigate to your Afternic portfolio page.  

 From there, you can either update domains in bulk or individually: 

1. Bulk Changes

Use the “Bulk Lander Update” button to change up to 1,000 domains at a time to the landing page by selecting the “ Lander” option from the pop-up.

Bulk lander update screen from Afternic

2. Individual Updates 

Use the “Sale Lander” column to adjust the landing page for individual domain names. Click on the sales lander setting for a domain name from your portfolio to bring up a set of four options. Select “ Lander.” 

Sales lander column selection


Why Consider Buy It Now Landers? 

In general, the presence of a BIN price on a domain name can invoke spur-of-the-moment purchases and immediately signal the seller’s expected sales price without the hassle of back-and-forth negotiations.    


Have you tried out this landing page? Let us know by DM’ing @Afternic on Twitter!  

James Iles is the domain investment community manager for GoDaddy. Prior to this, James was a prolific writer in the domain name industry through outlets such as and Outside domaining, James’ free time is taken up by his baby daughter.

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